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Tag Archives: mercury marine

Q&A with Brunswick Chairman & CEO Mark Schwabero

schwabero Q&A

In February, Mark Schwabero succeeded longtime Brunswick CEO Dusty McCoy, following a nearly two-year stint as president and COO of Brunswick Corporation. Schwabero joined Brunswick in 2004 as president – Mercury Outboards before being named president – Mercury Marine in 2008. We recently caught up to Schwabero to talk about what he sees for the future of the industry and ...

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Mercury Marine expanding Wisconsin facility

Mercury Marine, the world leader in marine propulsion and technology, is adding a 53,000 square foot manufacturing capacity expansion to its global headquarters in Fond du Lac, Wisconsin.  The expansion will consist of 45,000 square feet of manufacturing capacity and an additional 8,000 square feet of office space.  In addition, Mercury is investing in state-of-the-art manufacturing equipment to better streamline ...

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Saltwater fishing, freshwater pontoon growth translates to outboard engine gains

Mercury Quad 300-610x300

In the wake of the economic downturn, it was the pontoon boat segment that was the first to bounce back. With a strong focus on performance-oriented boats that accepted greater horsepower, the growth of the pontoon category paralleled a coincident growth in outboard power. More recently, the large saltwater fishing boat market has also bounced back, and like pontoons before ...

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Marine Mechanics Institute to offer Mercury Marine certification program

Universal Technical Institute is launching the first Mercury Marine technician career training certification program at its Marine Mechanics Institute (MMI) campus in Orlando. Marine Technician Specialist program students now can pursue and achieve provisional certification as factory-certified technicians for Mercury Marine outboard products. MMI is the only career technical education school in the country with which Mercury Marine is offering ...

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Mercury Marine wins Wisconsin Corporate Safety award

The Wisconsin Safety Council and the Wisconsin Department of Workforce Development (DWD) will honor Mercury Marine as one of 15 companies to win this year's Wisconsin Corporate Safety award. "This year's winners embody the success stories that make Wisconsin one of the safest states to work" said Janie Ritter, director of the Wisconsin Safety Council. "We would like to congratulate ...

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Mercury introduces new Fury 4 prop at Bassmaster Classic

Mercury Propellers introduced its new Fury 4 propeller at the 2016 GEICO Bassmaster Classic, which started Friday on Grand Lake O’ the Cherokees in Tulsa, Okla. The Fury 4 has four high-progressive-rake blades made of Mercury’s X7 Alloy for additional lift and superior top speed on heavy, tournament-loaded bass boats, the company said. The Fury 4 features 8 PVS holes ...

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Mercury announces spring repower promotion

Mercury Marine has announced its Repower Revolution Spring Retail Promotion.This new promotion will allow consumers to take advantage of special financing or a rebate offer when purchasing a new Mercury outboard engine to repower their current boat. “It’s exciting to offer such an aggressive retail promotion on product that’s already in high demand,” said Ross Stewart, senior director of sales ...

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Lowrance and Simrad partner with Mercury on touch displays

TULSA, Okla. – Lowrance announced today that, in partnership with Mercury, the full line of Lowrance HDS Gen3 and HDS Gen2 Touch multifunction displays and the full line of Simrad GO, NSS evo2 and NSO evo2 multifunction displays will soon receive a new software upgrade that adds powerful functionality with the recently introduced Mercury VesselView Link module, providing boaters with ...

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MIBS 2016: Mercury intros new 115 Pro XS, accessories

115-Pro_XS_Lifestyle_SW_Yellowfin-4

Mercury rolled out a new 115hp outboard and a bevy of new accessories Wednesday as it builds on its "ecosystem" strategy. While the company introduced several new products at the Miami International Boat Show, the emphasis was on the company's efforts to simplify boating at a media briefing Wednesday. "Even if you produce one great product after another, you can ...

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