Lowrance and Simrad partner with Mercury on touch displays

February 11, 2016

TULSA, Okla. – Lowrance announced today that, in partnership with Mercury, the full line of Lowrance HDS Gen3 and HDS Gen2 Touch multifunction displays and the full line of Simrad GO, NSS evo2 and NSO evo2 multifunction displays will soon receive a new software upgrade that adds powerful functionality... Read more »

MIBS 2016: Mercury intros new 115 Pro XS, accessories


Jonathan Sweet
February 10, 2016

Mercury rolled out a new 115hp outboard and a bevy of new accessories Wednesday as it builds on its "ecosystem" strategy. While the company introduced several new products at the Miami International Boat Show, the emphasis was on the company's efforts to simplify boating at a media briefing Wednesday. "Even... Read more »

Mercury Marine introduces 40 and 60hp SeaPro FourStroke outboard engines

Mercury Marine
January 25, 2016

FOND DU LAC, Wis.– Mercury Marine has announced the global introduction of its new 40hp and 60hp SeaPro FourStroke engines. Engineered to deliver longer engine life while maintaining the power and performance necessary to get the job done, the company says the 40hp and 60hp SeaPro FourStroke engines... Read more »

New York Boat Show and exhibitors to ring New York Stock Exchange Closing Bell

Progressive Insurance New York Boat Show
January 8, 2016

CLEARWATER, Fla. – The Progressive Insurance New York Boat Show announced it is ringing the New York Stock Exchange Closing Bell today, Jan. 8, at 4 p.m. Eastern Time, along with its partner, Progressive Insurance and a host of show exhibitors from companies including Azimut, Boston Whaler, MarineMax,... Read more »

Mercury releases Skyhook video

Mercury Marine
January 5, 2016

FOND DU LAC, Wis. – Mercury Marine release a new video showcasing its Skyhook virtual anchoring technology. "From the consumer standpoint, folks that don't have as much boating experience or are new to boating, it tends to make it easier," Tom Shelton, of Lauderdale Marine in Ft. Lauderdale, Fla.,... Read more »

Mercury receives Wisconsin sustainable business award

Mercury Marine
December 16, 2015

Mercury Marine has earned “Green Master” designation from the Wisconsin Sustainable Business Council for the fifth consecutive year. Earning the Green Master designation places Mercury among the top 20 percent of the nearly 200 participating companies. Few have received the designation five consecutive... Read more »

Mercury Marine Canada announces expansion in British Columbia

Boating Industry
December 16, 2015

Mercury Marine is opening a new facility in Langley, British Columbia to be the new home to both Mercury Marine Canada and Land ‘N’ Sea Canada. “This new facility will help us better serve our customers across all of Canada,” said Georges Jalbert, general manager for Mercury Canada. “Having... Read more »

Mercury Marine introduces SpitFire X7 propeller

Boating Industry
November 4, 2015

Mercury Marine has introduced SpitFire X7, a stainless steel  propeller designed to improve all performance facets of the growing 75-115hp  outboard class. The SpitFire X7 is the first in the 75-115hp engine class to be marketed with Mercury's proprietary X7 alloy, which is 30 percent stronger and... Read more »

Strong dollar continues to pressure Brunswick earnings

brunswick Q315

Jonathan Sweet
October 29, 2015

Brunswick Corp. reported a strong third quarter Thursday, but currency issues continue to slow growth outside the United States. Sales were up for the industry's largest manufacturer in the U.S. and Europe, but down for the rest of the world as a strong dollar hurts exports. The company is expecting... Read more »

Crestliner provides support boat for “Swim For Their Sacrifice” challenge

October 13, 2015

OTSEGO, Minn. – Crestliner is proud to announce its participation in the "Swim For Their Sacrifice" challenge through the Legacies Alive organization, which honors America's fallen service members. Navy combat veteran Chris Ring pledged to swim the entire length of the Mississippi River, and Crestliner... Read more »

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