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Tag Archives: mercury marine

Mercury Marine introduces new V-8, V-6 engine models

Mercury Marine has introduced a comprehensive line of multiple 4.6L V-8 outboard engine models – the 250 and 300hp Verado, 250 and 300hp FourStroke, and 200, 225, 250 and 300hp Pro XS – plus the Pro XS 175hp 3.4L V-6. The next-generation outboard engines are part of the largest single new product development program Mercury has undertaken in its nearly ...

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Mercury Marine to offer additional digital services

Mercury Marine is known for its marine propulsion technology, but the company also has its own PLM consulting business inside its global headquarters in Fond Du Lac, Wis. Mercury Digital Services provides its clients, including Mercury Marine, technical services and solutions to manage customer product data throughout its lifecycle and drive business outcomes for companies during the product development phase.  ...

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Outboard engines: More than meets the eye

Engineering and technology are pushing the outboard engine category on a trajectory toward even greater market domination Visitors to the Miami International Boat Show can be forgiven for feeling just a little snow blind this year.  While North America’s largest consumer boat show is always a place to spot emerging trends and glimpse the unusual, the overall consensus is that it ...

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Engine companies maintain high profiles at MIBS 

As more powerful marine engines are introduced, manufacturers don’t miss an opportunity to showcase their muscular propulsion product offerings. Here’s a quick recap of company announcements from this year’s Miami International Boat Show. Mercury Mercury Marine officially introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line the evening prior to the show’s opening. The ...

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Mercury Marine breaks ground on new NVH facility

Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac, Wis. The $10 million investment will add close to 20,000 additional square feet to the more than 2.5 million square-foot campus. With this latest expansion, Mercury has now invested more than $800 million since 2009 in expansion and R&D, with most of the ...

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Mercury Marine launches new Vessel Config technology

Mercury Marine has launched a new software management configurator for boatbuilders and dealers. Vessel Config guides customers through the configuration process to ensure they are ordering the right Mercury controls and rigging products for their boats. “Vessel Config fundamentally changes the way customers interact with Mercury,” said John Buelow, Mercury Marine vice president of global category management. “It turns boatbuilders ...

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Mercury Marine mourns loss of sterndrive creator Charlie Strang

Mercury Marine is saddened by the death of Charles “Charlie” Strang who served as Carl Kiekhaefer’s top engineer for 13 years at Mercury Marine. After leaving Mercury, Strange served as director of Outboard Marine Engineering (OMC) and later CEO and chairman of the board. Strang, 96, was also known as the creator of the sterndrive engine, sketching the first sterndrive ...

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Mercury Racing announces leadership changes

Mercury Racing has announced a leadership change as Erik Christiansen, Mercury Racing general manager will be leaving the company to pursue an opportunity outside of the marine industry.  Christiansen has run the racing business for Mercury since taking over for Fred Kiekhaefer in 2013 and has spent more than 20 years at the company. Christiansen has been instrumental in the ...

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Brunswick spins off fitness, marine will become independent company

Brunswick Corp. has announced that its board of directors has authorized proceeding with a spin-off of its fitness business. Following the proposed transaction, the fitness business will be an independent, standalone, publicly traded company, "FitnessCo." "Our Board of Directors and management regularly review our portfolio of businesses and brands, and after careful review, have determined that a spin-off of the ...

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Repowering redux driven by outboard opportunity

Engine manufactures provide update on market segment Repowering represents a growing and evolving market segment. Eventually, in terms of operating hours, a simple engine tune-up will no longer restore lost power. That’s when the serious repowering discussions often begin. Repowering decisions are based on many factors, including cost, horsepower needs, fuel efficiency, emissions and more.  For many boat owners, repowering ...

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