Home » Tag Archives: mercury marine

Tag Archives: mercury marine

Weekly 5: Southeast U.S. Boat Show canceled

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com 1. Southeast U.S. Boat Show canceled The Southeast U.S. Boat Show, scheduled for this weekend in Jacksonville, Fla., has been canceled, News4Jax reported. Move-in for the show was scheduled ...

Read More »

Mercury Marine’s Anderson first to be named Brunswick Senior Fellow

Dr. Kevin R. Anderson, who is recognized globally for his expertise in materials engineering and material science, has been named a senior fellow by Brunswick Corporation (NYSE: BC). Anderson is the first to receive the designation within the company. The role of senior fellow is a newly created position, and represents the most senior individual technical role with Brunswick. It ...

Read More »

The Workforce Crisis: Training existing techs

Developing a workforce doesn’t stop once all the jobs are filled. Ensuring employees stay in the industry long term is as vital a piece to the workforce shortage puzzle as getting employees hired.  Keeping good employees is significantly easier if they have a career path, and training shows that the company is investing in that career path. Engine manufacturers are ...

Read More »

Mercury launches inboard joystick control, new engines at Miami event

Mercury Marine introduced a bevy of new innovations from joystick control for inboard engines to new racing engines at a media event Wednesday night ahead of the Miami International Boat Show. The growth in popularity of water sports, particularly wake surfing, makes the technology an important addition to the Mercury lineup, Brunswick Corp. Chief Technology Officer David Foulkes said Wednesday. ...

Read More »

Mercury Marine opens plant expansion

Mercury Marine has officially opened its new 49,000-square-foot electro-deposition paint primer system expansion. The new addition, which broke ground in mid-2015, will double Mercury’s current processing capabilities. “This new and expanded process enforces our ability to make a better product for our customers who expect extreme reliability in their Mercury engines,” said John Pfeifer, Mercury Marine president. “This expansion will ...

Read More »

Mercury Marine kicks off new ‘Go Boldly’ marketing campaign

Mercury Marine announced Thursday a new brand message and global advertising campaign focused on enhancing the boating experience. The campaign, “Go Boldly,” is designed to inspire confidence "while capturing the high level of excitement and energy around the Mercury brand," the company said.  To promote the new campaign, Mercury has created a Go Boldly video and web presence that "shows ...

Read More »

Mercury Marine expands joystick technology to tow sports boats

Mercury Marine officially announced the launch of joystick piloting for inboards on single-engine tow sport boats. The joystick technology allows the engine to work with bow and stern thrusters to provide vessel control and a superior driving experience for the boater. The system is designed to work with the tow sports variants of Mercury’s new range of purpose-built marine inboard ...

Read More »

Mercury Marine offers five-year protection plan on outboards

Mercury Marine has announced a new five-year protection program which includes two years of free Mercury Product Protection Gold in addition to the three years standard limited warranty on all new Mercury Outboards. “We are excited to offer this added protection to kick off the 2017 boat show season,” said Ross Stewart, senior director of sales at Mercury Marine. “We ...

Read More »

Mercury Marine announces exclusive distribution agreement with Supratechnic

Mercury Marine announced today that it has entered into an exclusive distribution agreement with Supratechnic Pte Ltd, a marine distributor in Asia, based out of Singapore. This strategic partnership will allow Mercury to expand and build a regional distribution channel in Southeast Asia that will include all of Malaysia, Indonesia, Singapore and Brunei. "This new relationship will allow Mercury to ...

Read More »

Mercury Marine earns sixth “Green Master” honor

Mercury Marine has earned “Green Master” designation from the Wisconsin Sustainable Business Council for the sixth consecutive year. Earning the Green Master designation places Mercury, headquartered in Fond du Lac, Wis., among the top 20 percent of the approximately 200 participating companies. Few companies have received the designation six consecutive years. Mercury received a sustainability score of 643 points in ...

Read More »