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Tag Archives: mercury marine

Mercury launches inboard joystick control, new engines at Miami event

mercury event

Mercury Marine introduced a bevy of new innovations from joystick control for inboard engines to new racing engines at a media event Wednesday night ahead of the Miami International Boat Show. The growth in popularity of water sports, particularly wake surfing, makes the technology an important addition to the Mercury lineup, Brunswick Corp. Chief Technology Officer David Foulkes said Wednesday. ...

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Mercury Marine opens plant expansion

EDP Ribbon Cutting

Mercury Marine has officially opened its new 49,000-square-foot electro-deposition paint primer system expansion. The new addition, which broke ground in mid-2015, will double Mercury’s current processing capabilities. “This new and expanded process enforces our ability to make a better product for our customers who expect extreme reliability in their Mercury engines,” said John Pfeifer, Mercury Marine president. “This expansion will ...

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Mercury Marine kicks off new ‘Go Boldly’ marketing campaign


Mercury Marine announced Thursday a new brand message and global advertising campaign focused on enhancing the boating experience. The campaign, “Go Boldly,” is designed to inspire confidence "while capturing the high level of excitement and energy around the Mercury brand," the company said.  To promote the new campaign, Mercury has created a Go Boldly video and web presence that "shows ...

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Mercury Marine expands joystick technology to tow sports boats

Mercury Marine officially announced the launch of joystick piloting for inboards on single-engine tow sport boats. The joystick technology allows the engine to work with bow and stern thrusters to provide vessel control and a superior driving experience for the boater. The system is designed to work with the tow sports variants of Mercury’s new range of purpose-built marine inboard ...

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Mercury Marine offers five-year protection plan on outboards

Mercury Marine has announced a new five-year protection program which includes two years of free Mercury Product Protection Gold in addition to the three years standard limited warranty on all new Mercury Outboards. “We are excited to offer this added protection to kick off the 2017 boat show season,” said Ross Stewart, senior director of sales at Mercury Marine. “We ...

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Mercury Marine announces exclusive distribution agreement with Supratechnic

Mercury Marine announced today that it has entered into an exclusive distribution agreement with Supratechnic Pte Ltd, a marine distributor in Asia, based out of Singapore. This strategic partnership will allow Mercury to expand and build a regional distribution channel in Southeast Asia that will include all of Malaysia, Indonesia, Singapore and Brunei. "This new relationship will allow Mercury to ...

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Mercury Marine earns sixth “Green Master” honor

Mercury Marine has earned “Green Master” designation from the Wisconsin Sustainable Business Council for the sixth consecutive year. Earning the Green Master designation places Mercury, headquartered in Fond du Lac, Wis., among the top 20 percent of the approximately 200 participating companies. Few companies have received the designation six consecutive years. Mercury received a sustainability score of 643 points in ...

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Mercury Racing introduces SB4 7.0 automotive crate engine

Mercury Racing revealed its new SB4 7.0 (small block – four-valve) automotive aftermarket crate engine on Tuesday at the opening of the Specialty Equipment Market Association (SEMA) show in Las Vegas. SEMA consists of a diverse group of manufacturers, builders, distributors, retailers and publishing companies. Designed, developed and manufactured in-house, the 7.0 Liter engine features Mercury Racing’s aluminum four-valve cylinder ...

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Mercury Marine VesselView Mobile now available for download in North America

Mercury Marine announced the VesselView Mobile app is now available for free download on the App Store & Google Play in North America (Canada, Mexico and U.S.). Available for iOS and Android mobile devices, including smartphones and tablets, the VesselView Mobile app instantly provides users access to their boat’s SmartCraft digital data. The product also recently won an IBEX innovation award. The ...

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Whale receives Brunswick Corporation Chairman’s Safety Award

Whale, a division of Mercury Marine, has received the Brunswick Corporation Chairman's Safety Award for excellence in safety and employee engagement. The presentation, held at Whale's Northern Ireland facility, featured Mercury Marine President John Pfeifer. In conjunction with this award, Brunswick will donate $10,000 on behalf of Whale employees to a charitable organization of their choice. Whale has selected Cancer Focus in Northern Ireland, which ...

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