Matt Sellhorst
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Columns
Have you earned the right to win the sale?
In previous issues we’ve talked about the process your boat buyers go through, called the “Educational Spectrum,” and how you…
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April 2017
Five ways to maximize the lifetime value of your clients
So much of our time in sales and marketing is focused on the next sale: the next new prospect who…
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Columns
Brand building vs. results marketing
Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my…
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Columns
Skyrocket your boat show ROI
If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting…
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Columns
Why you are losing boat sales and discounting unnecessarily
Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the…
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Columns
7 ‘must-dos’ this fall for a spectacular 2017
Wow, another busy summer selling season in the books. I trust it was a good one for you and yet…
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Matt Sellhorst joins Boating Industry as columnist
Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May…
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