Matt Sellhorst
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Columns
What I learned mystery shopping over 100 dealerships this summer
One of the services we offer our clients is to mystery shop their competitors. When traveling, I typically stop at…
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Columns
The digital marketing strategy every dealer, broker and manufacturer should be using in 2018
Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d…
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April 2018
5 things you need to know about geo-targeting for your boat business
You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or…
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Columns
What the big Facebook News Feed change means for you
As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it…
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Columns
Are you a source of local boating information for your boating community?
On a recent three-day boot camp, I asked my photographer to drive around the area getting photos of various local…
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Matt Sellhorst offering free copies of new book
Matt Sellhorst, the CEO of Boat Dealer Profits and creator of the SPLASH System, recently released his second book, “Boat…
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Matt Sellhorst launches new podcast
Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his podcast series Boat…
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Matt Sellhorst releases new book July 28
Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his second book, “Boat…
Read More » -
Columns
Super simple Facebook strategy
How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens…
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