Home » Tag Archives: Matt Sellhorst

Tag Archives: Matt Sellhorst

Practical and profitable 2018 marketing plans

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

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Matt Sellhorst offering free copies of new book

Matt Sellhorst, the CEO of Boat Dealer Profits and creator of the SPLASH System, recently released his second book, “Boat Dealer Profits; How the SPLASH System can help you sell more boats, make more money and have more fun!” specifically for boat dealership owners and managers. The book is available at Barnes & Noble and Amazon for $19.95; however, for ...

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Matt Sellhorst launches new podcast

Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his podcast series Boat Dealer Profits. The podcast is available for download and to subscribe on iTunes, Sticher radio and www.BoatDealerProfits.com/Podcast. The show will be a combination of interviews with industry experts with experience, products and insights that will help motivated professionals in the ...

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Matt Sellhorst releases new book July 28

Matt Sellhorst, CEO of Boat Dealer Profits and creator of the SPLASH System, has recently released his second book, “Boat Dealer Profits; How the SPLASH System™ can help you sell more boats, make more money and have more fun!” specifically for boat dealership owners and managers. The book is available at Barnes and Noble, Amazon and at www.BoatDealerProfits.com for $19.95 ...

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Super simple Facebook strategy

How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times to keep on top of your marketing. And if you don’t have a dedicated ...

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Have you earned the right to win the sale?

In previous issues we’ve talked about the process your boat buyers go through, called the “Educational Spectrum,” and how you can take advantage of your competition’s lack of understanding by offering the “researchers and evaluators” the information they are searching for already. But as I wrote earlier, it could backfire on you if you don’t provide an exceptional experience. That ...

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Brand building vs. results marketing

Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my book, “Marine Marketing Strategies,” I give the example of “brand building” versus what I call “results marketing.” The goal of traditional, image or brand building ads is to “get your name out there” and be “top of mind.” The idea ...

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Skyrocket your boat show ROI

If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m talking about setting goals and developing a plan to achieve them at the show. There are three main goals of any boat show for successful boat dealers: 1. Sell as many boats as ...

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