Marketing
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News
Rollick and AVALA join forces, rebrand as Rollick, Inc.
Rollick, a marketing technology solutions provider and vehicle buying program for the recreation and industrial equipment industries, acquired AVALA Marketing…
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Blog Spotlight
Disrupt the customer journey
The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as…
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Blog Spotlight
Creating content that converts
In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from…
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Columns
The No. 1 non-technical way to win with your website
Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you…
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Columns
Three keys to winning with your dealership website
Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First,…
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Blog Spotlight
Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Blog Spotlight
Make your website your No. 1 salesperson
We don’t think we need to convince dealers that a great dealership website is important. As we near the end…
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Blog Spotlight
Make or break your business with online reviews
Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your…
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Columns
What I learned mystery shopping over 100 dealerships this summer
One of the services we offer our clients is to mystery shop their competitors. When traveling, I typically stop at…
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Dealer Spike announces agreement with Mercury Marine
Dealer Spike has agreed to a partnership with Mercury Marine, to enhance the online presence of Mercury-authorized dealerships in the United States.…
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