Marketing
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Feature
Marketing strategies for growth: Tackling down times
Why an economic downturn is not the time to cut back on your marketing By David Gee When was the…
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Boating and fishing industries unite for summer marketing
Today, RBFF and NMMA announced the creation of an industry-wide marketing campaign to launch this summer as states start to relax…
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Columns
Marketing strategies for growth: Profit through protection – doing it right
By Myril Shaw Are you offering all of your customers all of the optional protective products you can? If the…
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Columns
Marketing strategies for growth: Want more sales? Tell better stories
By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic,…
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Columns
Improve sales with attitude
By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations.…
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News
Marine Marketers of America announce 2019 Neptune Award winners
Marine Marketers of America (MMA) announced the winners of the 2019 Neptune Awards for Marine Marketing Excellence during the Miami…
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Blog Spotlight
Kick off the new year with an end-to-end digital marketing strategy
By Lauren Labunsky Happy New Year, boat dealers! Many of you likely set goals or made a New Year’s resolution…
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News
Pursuit Boats welcomes new marketing manager
Pursuit Boats recently welcomed Megan Foley Morris to its team in the role of marketing manager. Morris brings with her…
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Columns
Do you have a sales prevention department?
By Matt Sellhorst The other day I was researching some Facebook boating groups to keep up to date with the…
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Blog Spotlight
Why your marketing may not be relevant – and how to fix it
By David Gee When you are in the media, you are on the receiving end of lots of marketing messages.…
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