Marketing
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Blog Spotlight
Make the most of customers’ micro-moments
By Ezequiel Arredondo Have you noticed in the last year how we seem to use our phones and other digital…
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Columns
How to start planning for 2022 and beyond?
By Matt Sellhorst If you’ve studied successful companies and businesspeople, you may recognize this story. Back in the earlier days…
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News
NMMA ramping up PR efforts ahead of peak boating season
The NMMA has been ramping up PR efforts ahead of peak boating season, working with news outlets nationwide to keep…
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News
Boat Trader tours America’s boating towns in new video series
Boat Trader recently announced the launch of its new video series titled, Stomping Grounds, a documentary-style series on YouTube that explores our…
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Blog Spotlight
Create better customer connections through emotional marketing
By Ezequiel Arredondo The term “emotional marketing” does not do justice to the persuasive power that this marketing tactic grants…
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December 2020/January 2021
Marketing strategies for growth: Anchors up or anchors down, which are you?
By Mark Overbye Setting speed, capacity and size records, the straight-deck bulk carrier Edward L. Ryerson plied the Great Lakes…
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News
Martin Flory Group hits PR milestone
Martin Flory Group recently marked a major achievement with the distribution of its 25,000th press release. Client LIQUI MOLY was…
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Blog Spotlight
Boost your sales leads with these 4 digital marketing tools
By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull…
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Blog Spotlight
Focus on your SEO strategy to sell incoming inventory
By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down,…
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