Marketing
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Top News
YESSSS announces joint CEO
YESSSS, a business and marketing consultancy firm in the marine industry, announced the appointment of Chris Baird as joint CEO…
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Blogs
How to make your brand irresistible
By Mark Overbye I want one. A flamethrower. Not sure why, I guess I’m intrigued by how they came to be. …
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Dealers
MarineMax recognized by the American Advertising Federation of Tampa Bay
MarineMax recently received recognition in the 2023 Tampa Bay American Advertising Awards which gives the highest accolades to the area’s…
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News
MMA announces 2022 Neptune Award winners
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, has announced this year’s winners…
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Blog Spotlight
Shifting marketing strategies for the year ahead
By Wanda Kenton Smith While some industries took a beating during COVID, many in the outdoor power and marine space…
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Columns
Making the most of your online dealership profile
By Matt Sellhorst What is one of the first things people do when they are shopping for a new boat?…
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Blog Spotlight
Solve your SEO troubles by answering your customers’ questions
By Sarah Prellwitz If you’re struggling with your website’s SEO, you’re not alone. A HubSpot survey revealed the top three…
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News
Boat Trader kicks off summer campaign
Boat Trader, America’s largest boating marketplace, today announced the launch of its ‘My Stomping Grounds’ campaign, inviting boaters to share…
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Columns
How will you handle a slow down in demand?
By Matt Sellhorst As a dealership owner or marketing expert, are you monitoring Google Trends for “Boats for Sale” or…
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News
Marine Marketers of America announce 2022 leadership team
Marine Marketers of America (MMA), the voice for marketing professionals in the recreational marine industry, announced today the election of…
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