Lauren McLean
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Blog Spotlight
Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy…
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Blog Spotlight
Break into the customer journey with geofence targeting
As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer…
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Blog Spotlight
Don’t let your leads get away
Driving traffic to your dealership website, especially without the right digital marketing tools, can be a challenge. Keeping people on…
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Blog Spotlight
Target online prospects based on behavior
Search Engine Marketing (SEM) is a powerful strategy to reach customers. Targeting capabilities within platforms like Google are advanced and…
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Blog Spotlight
Make your website your No. 1 salesperson
We don’t think we need to convince dealers that a great dealership website is important. As we near the end…
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Blog Spotlight
Make or break your business with online reviews
Word of mouth has always been the best advertising strategy for local businesses. When a customer is raving about your…
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Blog Spotlight
Better Together: SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are a powerful pair. Just like other dynamic duos – Batman…
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Blog Spotlight
Get personal with marketing automation
In today’s digital world, dates meet on social platforms instead of coffee shops. People go online to order dinner instead…
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Blog Spotlight
Blogging: Should you start?
As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,”…
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