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Tag Archives: Jim Ellis

Freshwater focuses on consumer-driven innovation

Products evolve to meet fishing, boating segment needs Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range.  According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 ...

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