digital marketing
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Manufacturers
MasterCraft launches digital boat show experience
MasterCraft Boat Company announced the launch of a fully digital, immersive experience aimed at engaging with consumers in this dynamic…
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Manufacturers
Tige launches virtual experience
Tige Boats, Inc. recently launched the next-gen and first of its kind Virtual Experience, bringing together boaters worldwide to engage…
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Manufacturers
Godfrey Marine announces virtual showcase event
Godfrey Marine, manufacturer of Godfrey pontoons, and Hurricane deck-boats announced plans to showcase the latest introductions for both brands in…
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Dealers
Galati Yacht Sales unveils new online shopping portal
Galati Yacht Sales (GYS) recently announced Yacht Shopper, a new, convenient way for customers to shop online for a yacht.…
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Blog Spotlight
Boost your sales leads with these 4 digital marketing tools
By Ezequiel Arredondo In the past, digital marketing has been viewed as an optional investment for dealers—a means to pull…
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Blog Spotlight
Focus on your SEO strategy to sell incoming inventory
By Pete Batten Summer sales are wrapping up and the hype of buying a new boat may be dying down,…
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Blog Spotlight
Increase your ROI by optimizing your online showroom
By Pete Batten Imagine a customer walks into your dealership showroom and there are no units on display. Do you…
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Columns
Winning with YouTube video ads: What you need to know
By Matt Sellhorst Have you ever watched a YouTube video while researching a major purchase? Video is one of the…
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News
MarineMax launches new app
MarineMax recently announced the rollout of a new boating app in advance of the Miami International Boat Show and Miami Yacht Show. “The boating industry…
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