customer service
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Blogs
Value-based companies attract younger buyers
Courting younger buyers is certainly not easy, but one way marine businesses may be able to attract them is to highlight…
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Blogs
Top 100 dealers are committed to customers
Over the past week, I was fortunate to visit three of our Top 100 dealers for the first time: Wayzata…
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Blogs
Are your new boaters ready for spring?
Those of you in snowy states are probably cheering the recent temperature increases as much as I am. I don’t…
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NMMA adding jet boat category to CSI program
The National Marine Manufacturer Association’s Customer Satisfaction Index program will grow to 14 categories, starting with the 2014-15 program year…
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Blogs
“Hi Brian”
This weekend I purchased my first “new” car, by which I mean new to me. I am a millennial, after…
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Blogs
Accountability goes farther
While shopping for furniture with my mom last Saturday, we decided to stop at a new restaurant in the area,…
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Brianna Liestman
Building brand loyalty
I am part of a group on Facebook that caters to my three nearest suburbs as an online garage sale:…
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Dealer Cost vs. Customer Service and Loyalty
In the end, it is not going to matter whether or not the consumer knows what a dealer pays for…
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What’s In a Name? Maybe a Sale!
It may surprise you (or maybe not) that the vast majority of salespeople handling the calls never ask for the…
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