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Tag Archives: Brunswick

Brunswick CEO outlines industry keys to long-term prosperity

Continued innovation and the ability to evolve with a changing world are the keys to long-term prosperity in the recreational boating industry, said Brunswick Chairman and CEO Mark Schwabero in his keynote address to kick off the 30th annual METS in Amsterdam. Speaking at the annual Tuesday morning pre-show Breakfast Briefing, Schwabero noted that changes in the way that consumers ...

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Crestliner, MarineTech partner on power steering system

Crestliner Boats, along with Brunswick Boat Group's freshwater brands, is partnering exclusively with marine accessory manufacturer MarineTech Products to incorporate Panther XPS, a hybrid cable and hydraulic power steering system, into its aluminum boats. "We view this partnership with MarineTech as a huge step forward in technology for our lineup," said Jake Mirabal, Crestliner product manager. "We're always looking for ...

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Mercury Marine announces Repower Revolution promotion

Mercury Marine announced the arrival of the 2017 Repower Revolution Promotion. This new promotion, which focuses on outboard engines including the 9.9hp ProKicker and 30hp and above (FourStroke, OptiMax and Jet), will give consumers the option to choose between a repower retail factory rebate or promotional financing of zero down, zero payments and zero interest for six months on qualifying ...

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Boston Whaler celebrates 60th anniversary

Boston Whaler recently celebrated its 60th anniversary year with a weeklong series of media and dealer events in Florida. The company kicked off the week with an international media event Aug. 22 and Aug. 23, hosted at Southwestern Florida's Hyatt Sarasota Resort. A dealer meeting and 60th anniversary gala took place Aug. 23 to Aug. 25, followed by a consumer ...

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Boston Whaler introduces 350 Realm

Boston Whaler announced the introduction of the 350 Realm. Combining the open cockpit of a center console with a cabin boat, the 350 Realm is designed to empower boaters seeking to share new experiences with family and friends. The Realm was unveiled this week in Sarasota during a series of events kicking off Boston Whaler’s 60th anniversary year. President Nick ...

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Boston Whaler unveils new Montauk editions for 60th anniversary

Boston Whaler has released modern-day editions of its classic Montauk design as part of the company's 60th anniversary celebration. “The Montauk has always been about effortless utility and purposeful design,” said Jeff Vaughn, Whaler vice president of sales, marketing and customer service. “We worked to maintain that clean simplicity and ultimate reliability, while leveraging customer feedback to implement strategic upgrades.” ...

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Brunswick completes move into new corporate headquarters

Brunswick Corporation has moved into its new corporate headquarters offices in the Woodland Falls Corporate Center at 26125 North Riverwoods Road, Ste. 500, Mettawa, IL. Since 1993, the company had been based in the Conway Park office complex in nearby Lake Forest, Ill.  Brunswick, which was founded in 1845 in Cincinnati, has been headquartered in the Chicago area since 1847. Occupying ...

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Boston Whaler and Mercury Marine to aid MIT marine robotics research

For the past several years, the Massachusetts Institute of Technology, through its Marine Autonomy Bay facility and affiliated programs, has been conducting extensive research into marine robotics and how they may be applied to boating. Brunswick Corporation has announced it is lending a hand to this initiative. MIT recently received a Boston Whaler 250 Outrage boat – powered by twin, ...

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Brunswick announces layoffs, temporary furloughs in Palm Coast facility

Last week, Brunswick announced a reduction in force as well as a furlough to its employees at the company’s Palm Coast boat production facility in Florida. No other Brunswick facilities are affected. “These actions were to align our production levels with market demand in the 40’- 49’ segment of our business, while continuing to maintain our production capabilities in stronger ...

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Brunswick reports 8.8 percent sales growth in Q2 2017

Brunswick Corporation reported results for the second quarter of 2017, with 12 percent growth in boat sales and 6 percent growth in engine sales. “Our second quarter revenues increased by 8.8 percent,” said Brunswick Chairman and Chief Executive Officer Mark Schwabero. “Our top line reflected strong growth rates in all three of our primary boat categories, and the outboard engine ...

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