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Tag Archives: Brunswick

Mercury Marine breaks ground on new NVH facility

Mercury Marine has officially broken ground on a new expansion at its global headquarters in Fond du Lac, Wis. The $10 million investment will add close to 20,000 additional square feet to the more than 2.5 million square-foot campus. With this latest expansion, Mercury has now invested more than $800 million since 2009 in expansion and R&D, with most of the ...

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Repowering redux driven by outboard opportunity

Engine manufactures provide update on market segment Repowering represents a growing and evolving market segment. Eventually, in terms of operating hours, a simple engine tune-up will no longer restore lost power. That’s when the serious repowering discussions often begin. Repowering decisions are based on many factors, including cost, horsepower needs, fuel efficiency, emissions and more.  For many boat owners, repowering ...

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Brunswick Product Protection launches expanded extended marine protection

Brunswick Product Protection, the extended marine protection division of Brunswick Corporation (NYSE: BC), recently launched a major expansion of its Passport and Passport Premier extended engine and accessory protection plans for recreational power boats. "Customers value the peace of mind that advanced product protection can bring," said Cecil Cohn, vice president - Brunswick Financial Services. "I am excited about our ...

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MarineMax, Brunswick provide Sea Ray update

MarineMax will be heavily involved in the transition process involving Brunswick’s pending sale of Sea Ray. The company remains optimistic about the sale of the iconic boat brand, said MarineMax Chairman of the Board and Chief Executive Officer William McGill, Jr., during Wednesday’s first quarter earnings call and questions session with industry analysts. “We do believe that this represents a ...

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Crestliner introduces new Bass Hawk for 2018

Crestliner's new Bass Hawk builds upon the hull design of the Fish Hawk and features the raised bow and stern decks similar to the company's PT series. "We're really excited to introduce the Bass Hawk not only to hardcore bass anglers, but also to muskie and multiple-species anglers," said Jake Mirabal, Crestliner product manager. "The Bass Hawk's rugged build allows ...

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Lund launches new Impacts for 2018 line-up

The new Lund Impact 2018 line-up includes a redesign of the fishing-focused 1675, 1775, and 1875 Impact models, and also expands the XS series with new 1675 and 1775 models, which will join the company's redesigned 1875 and 2025 models. Built with Lund's IPS hull design, the full Impact line-up features a pronounced center keel, double-riveted seam construction, two reverse ...

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Brunswick CEO outlines industry keys to long-term prosperity

Continued innovation and the ability to evolve with a changing world are the keys to long-term prosperity in the recreational boating industry, said Brunswick Chairman and CEO Mark Schwabero in his keynote address to kick off the 30th annual METS in Amsterdam. Speaking at the annual Tuesday morning pre-show Breakfast Briefing, Schwabero noted that changes in the way that consumers ...

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Crestliner, MarineTech partner on power steering system

Crestliner Boats, along with Brunswick Boat Group's freshwater brands, is partnering exclusively with marine accessory manufacturer MarineTech Products to incorporate Panther XPS, a hybrid cable and hydraulic power steering system, into its aluminum boats. "We view this partnership with MarineTech as a huge step forward in technology for our lineup," said Jake Mirabal, Crestliner product manager. "We're always looking for ...

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Mercury Marine announces Repower Revolution promotion

Mercury Marine announced the arrival of the 2017 Repower Revolution Promotion. This new promotion, which focuses on outboard engines including the 9.9hp ProKicker and 30hp and above (FourStroke, OptiMax and Jet), will give consumers the option to choose between a repower retail factory rebate or promotional financing of zero down, zero payments and zero interest for six months on qualifying ...

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Boston Whaler celebrates 60th anniversary

Boston Whaler recently celebrated its 60th anniversary year with a weeklong series of media and dealer events in Florida. The company kicked off the week with an international media event Aug. 22 and Aug. 23, hosted at Southwestern Florida's Hyatt Sarasota Resort. A dealer meeting and 60th anniversary gala took place Aug. 23 to Aug. 25, followed by a consumer ...

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