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Tag Archives: Boating

Millennials go outside, just not on boats

Brianna-Liestman

Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a campsite, not on a boat. The 2017 North American Camping Report, an independent study supported by Kampgrounds of America, states an estimated 13 million U.S. households plan to do more camping in 2017 than in 2016, and more than one ...

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Fly fishing for women

Brianna-Liestman

I love when someone uses their passion for an industry to fulfill a gap they see in the market. I particularly love when that industry is boating. Last year, April Archer launched her own fly-fishing business, Sarabella Fishing, tailored primarily to women and girls. She designs customer fly-fishing rods made specifically for women and girls. The company’s goal is to empower more women ...

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Don’t get left in the dust of transportation evolution

Brianna-Liestman

Last week, Uber launched its UberBoat service in Istanbul. Passengers can now hail an UberBoat to take them across the Bosphorous River, which divides the European and Asian halves of the city. Istanbul is a city known for traffic jams, ranking second worst in the world based on the number of starts and stops per mile, and ferries crossing the ...

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Fit boating into Millennials’ financial framework

Brianna-Liestman

In our Reaching New Markets webinar last week, we received a number of insightful questions and comments after panelists Raul Bermudez, Lou Sandoval and Rob Youker finished their presentations. Unfortunately, as always seems to be the case with these discussions, we ran out of time to address every question and comment. However, one comment caught my eye just before we ...

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Discover Boating launches 2015 marketing campaign

Discover Boating recently held a webinar to announce its 2015 marketing campaign, which will offer new strategies and build upon its 2014 successes. At the center of the campaign is the Stories of Discovery, which were a huge success last year with close to nine million views across the Internet. “We know that everyone has a boating story, so we ...

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New online course helps boaters and marinas survive hurricanes

ALEXANDRIA, Va. – An online course, “Hurricane Preparation for Boaters,” available from the BoatUS Foundation for Boating Safety and Clean Water and the United States Power Squadrons, aims to arm boat owner was armed with a specific plan to prepare their boat for an approaching storm. The course is available online for $24.95 and can be taken from a desktop, ...

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U.S. Coast Guard to release boating safety app

WASHINGTON — The U.S. Coast Guard is scheduled to release its first boating safety app Saturday as the kickoff to this year's National Safe Boating Week. The Boating Safety Mobile app was not designed to replace a boater's marine VHF radio, which the Coast Guard strongly recommends all boaters have aboard their vessels. The app was mainly designed to provide additional boating ...

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National Safe Boating Week is May 16 to 22

Brianna-Liestman

What are you doing to make sure your boaters are safe this season? Hopefully you are preparing to participate in a local or national initiative for National Safe Boating Week, which is May 16 through 22. According to data from the United States Coast Guard, 398 of the 560 boating-related deaths in 2013 were drowning fatalities, and in 328 of ...

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We have to grow ourselves to grow boating

Brianna-Liestman

After several web features and my collaboration with Jonathan Sweet on our Next is Now feature in the April issue of Boating Industry, the importance of reaching new markets has been at the forefront of my mind for months. It seems there hasn’t been a day I have spent at the office not thinking about the topic. I don’t say ...

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Drop in gas prices and other good news

For more than two weeks, the average price of regular gas in the U.S. has been dropping, according to USAToday.com. As of yesterday, the average price of a gallon of regular gas was $2.76, the newspaper reported in an article today, and some analysts are predicting it could drop further, perhaps even as low as this time last year, which ...

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