Home » Tag Archives: boat shows

Tag Archives: boat shows

Skyrocket your boat show ROI


If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m talking about setting goals and developing a plan to achieve them at the show. There are three main goals of any boat show for successful boat dealers: Sell as many boats as possible ...

Read More »

17 Boat show tips for 2017


As the boating season ends in most regions and winterizations are winding down, it’s time to start looking at the biggest selling event for dealers: boat shows. Whether you sell one boat or 50, there is no denying that a boat show presence is integral for a dealership’s visibility and success. We talked to several dealers about their most successful ...

Read More »

From the Archives: 18 solutions to boost sales


For most dealers, the market continues to be strong, but that doesn't mean it can't get better. After all, who can't use more sales? This article, originally published in 2014, offers 18 dealer-proven ways to boost sales. We gathered information from dealers across North America about how they’re increasing sales of boats, engines and more. We’ve organized the tips by ...

Read More »

YachtWorld study shows impact of boat shows on web traffic

yachtworld show study

While it varies from show to show, web searches around boats increases greatly in markets holding boat shows, according to a new study from YachtWorld. YachtWorld studied traffic to its sites, as well as general Google searches, around eight major boat shows to see how unique visitor traffic increased or decreased: Boot Dusseldorf, January 23-31, 2015 Cannes, September 8-13, 2015 ...

Read More »

How to build a top-notch sales operation


Today’s customer is a complicated individual. They are more skeptical and less impulsive, and they do more online research before purchasing than ever before. They are interested, but their lives are so busy that they can’t stay focused. They have more money than during the recession, but they aren’t sure if they want to spend it just yet. How do ...

Read More »

Quit looking at your phone at shows!

Me 2013 2.jpg

A couple weeks ago, I ventured over to the Minneapolis Boat Show, and as I wandered the show, I noticed a trend I see far too frequently at any variety of B2B and B2C shows — those working booths not engaging with the attendees. I’ve been there — long days, sitting or standing in a booth for hours on end. ...

Read More »

Remember the unconventional buyer


Everyone in our industry is amped up for their area boat show and the possibility of new boat sales. I, for one, can’t wait to walk the show floor this weekend. I was speaking with a source for an upcoming sales article in our March issue about whether or not boat shows are still an important selling tool. This source ...

Read More »

Jersey Shore Boat Sale & Expo returns to FirstEnergy Park

Summer may be coming to a close, but the boating industry is gearing up for the 7th Annual Jersey Shore Boat Sale & Expo set to take place at FirstEnergy Park, home of the Lakewood BlueClaws, September 18-20. Organized by the Marine Trades Association of New Jersey (MTA/NJ), this popular family event offers an array of boats and marine accessories ...

Read More »

Seattle Boat Show announces 2016 show dates

SEATTLE – The Northwest Marine Trade Association (NMTA) is pleased to announce the dates for the 2016 Seattle Boat Show at CenturyLink Field Event Center and South Lake Union. The 69th annual Seattle Boat Show will begin on Friday, Jan. 29 and end on Saturday, Feb. 6. This is the third consecutive year that the show will continue in a 9-day ...

Read More »