Carver Yachts website redesign takes luxury auto approach

Marquis-Larson Boat Group recently launched a completely redesigned Carver Yachts website with more information and new features.

The new site offers complete photo and video coverage of each of its seven models, from the C34 Coupe to the C52 Command Bridge.

Each model features a unique walk-thru video, hosted by Kelly Kraning, Carver Yachts national sales manager, which provides an experience similar to getting a personal tour at a boat show.

According to Matthew Vetzner, vice president of marketing for the Marquis-Larson Boat Group, the new Carver design eliminates typical static “slider” images found on virtually all other marine websites.

It also sets a new direction for yacht web design by linking more closely with the web sites of luxury auto brands like Lexus and Mercedes.

Standard features, options, power choice, and available hull color are detailed for each model in the Yacht Collection section

In addition, each visitor can use the Build My Boat function to specify a complete yacht with all the amenities they desire and get a quote from their nearest Carver Yachts dealer. They can also schedule a sea trial at the same time.

Another new feature of the website is the Carver Living section, which offers articles covering cruising destinations, on-board entertaining tips, profiles of Carver Yacht owners, and a personal look at Carver team members.

The new Carver Yachts website was a collaboration of Avala Marketing, Freckmann Marketing Group, and Guild Creative.