Chaparral, Robalo Boats names new marketing director

Chaparral and Robalo Boats has appointed Ryan Swaims as its new marketing director. Swaims holds a degree in computer science and has been an employee of Chaparral and Robalo for three years as digital and creative manager.

During that time, Swaims has championed the interactive and mobile friendly website redesign, Easy Order System, //DRIVR virtual reality experience, and various printed materials.

Swaims will assume leadership of the company’s marketing team and will be responsible for streamlining and modernizing the future of Chaparral and Robalo’s marketing strategies through new and innovative digital, print, and emerging mediums.

“Chaparral and Robalo Boats has always been an innovation leader,” Swaims said. “My focus will be to continue that legacy by leveraging new and emerging technologies along with a systematic approach to provide a consistent, interactive, and fun shopping experience to support our dealer network. Our team is among the best we’ve ever had and I am thrilled to see where we can take the future of marketing for our brands.”