Sunseeker International reported strong performance in 2017, with forecasted growth in revenue of 10 percent and 15 percent in volume compared to the previous year and a substantial improvement in profit for the overall year compared to 2016.
Sunseeker said the figures are the result of a restructuring and refocusing of the business, together with investment across new product, improved facilities and its people. The company said the market reaction to the company’s new products and existing model refreshes has been particularly strong and has created a platform for future profitable growth.
“Sunseeker is global leading luxury brand which is a profitable, stable business with excellent growth potential. We have a strong forward order book, with 90 percent of capacity sold for 2017 and 50 percent already sold for 2018,” said Phil Popham, CEO of Sunseeker. “Our robust NPD process has helped us achieve this success; delivering exciting new models, such as the hugely successful Manhattan 52 – our fastest selling model ever as well as the Predator 57 MK II, Manhattan 66 and the new 76 Yacht, which is already proving to be extremely popular.
“We are continuing to invest in our facilities and people, with the creation of 122 jobs this year and a further 124 by January 2018 in order to meet the increase in demand across the model range,” he added. “We have some bold new product plans that will see us move up into larger superyachts using different build methods and materials for the first time and we will also be reaffirming our sporting heritage with the introduction of new smaller performance models. 2017 has been another defining year for Sunseeker and we are extremely optimistic about the future.”
Sunseeker will be unveiling two new models at the Southampton Boat Show – the 76 Yacht and the Predator 57 MKII – which have been developed with current and future trends in mind. Eighteen yachts have already been pre-sold. The Predator 57 MKII is an evolution of the Predator 57, which was introduced in January 2015, and is designed to offer more elegance and style.