The Recreational Boating & Fishing Foundation announced the launch of its new Take Me Fishing and Vamos A Pescar ad campaign for 2017. The campaign looks to position fishing and boating as "the antidote to modern life" and encourage everyone to put down the touchscreens and pick up a fishing rod, embracing their inner "wild child."
"We were looking for something disruptive that would shake things up and get more people interested in fishing and boating," said RBFF President and CEO Frank Peterson. "This ad campaign does just that and challenges cultural norms while encouraging playful, real life experiences and promoting family togetherness."
The Take Me Fishing campaign will keep the "FirstCatch" hashtag that proved extremely popular among its target audience (those who typically participate in outdoor activities with their families, but may not have taken up fishing or boating) in 2016. Through the hashtag, anglers new and old are encouraged to share their first catch, whether it be first of a lifetime, season or day.
“We all know that #FirstCatch is more than just a fish on the line; it's an escape from the mundane and provides the real experience kids need to grow up, and families need to grow together,” the RBFF said in a statement announcing the new campaign. “With this campaign and hashtag, RBFF is encouraging consumers to heed the call of the wild child and make their way to the great offline.”
Here's where you can catch the new ads:
- 60-, 30-, and 15-second digital videos – RBFF's Take Me Fishing social media platforms
- TV ads – Disney XD, National Geographic, Discovery, ESPN and more
- Digital ads – AccuWeather, Pandora and Outdoor Channel
The Vamos A Pescar campaign will feature:
- Custom social media content delivered via Hispanic social media influencers, thanks to a new partnership with Mitú
- Ads on Univision and Pandora
- Digital videos on RBFF's Vamos A Pescar social media platforms
- An improved user experience on the newly-revamped VamosAPescar.org
Additionally, RBFF has released a new public service announcement that highlights the link between fishing licenses and conservation. The PSA is available in video, audio and print with custom tagging for your organization available. Also available this year is a series of custom PSAs for each of the 50 states. Interested parties can download the PSA materials today for use in their own outreach.
RBFF encourages all stakeholders to join the #FirstCatch movement by sharing the videos and spreading the pleasures of fishing and boating with their audience. For more information on advertising opportunities, contact Kendra Lee.