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Watercraft Sales celebrates 100th anniversary

By Brianna Liestman

Wisconsin dealer Watercraft Sales is celebrating its 100th anniversary in 2017. The dealer specializes in sales, service and rentals in the Three Lakes-Eagle River Chain of Lakes and Wisconsin’s North Woods.

“Watercraft Sales just keeps going and growing,” said John Lamon Jr., owner of Watercraft Sales. “One key element that will never change is our concern for meeting our customers’ needs.”

The Lamon family has owned Watercraft Sales since 1960. John Lamon Sr. and his wife Betty took over ownership in 1960 and transitioned ownership to his son, Lamon Jr. in the 1980s. Lamon Sr. lost a battle to stomach cancer in the summer of 1991. Currently, Lamon Jr. and his son, John Ryan Lamon, serve as president and vice president.

“We’re just humbled and appreciative of not only all of the customers, past and current, but also our employees.,” said John Ryan Lamon. “We wouldn’t be where we are today without a longstanding list of dedicated employees that have been a great part of our team.”

John Lamon Sr.

John Lamon Sr.

John Ryan Lamon has noted a drive for success and a willingness to make tough decisions that were good for the customer, if not always the most profitable decision, has contributed to the success of the dealership over the past 100 years.

The dealership sells Nautique, Bennington, Sea Ray, Boston Whaler, Tracker, Nitro, Tahoe, Regency and Sun Tracker. Watercraft Sales is the oldest Correct Craft/Nautique dealer in the U.S., selling the brand since the 1940s, and is the oldest Bennington dealer in the state of Wisconsin, selling the pontoon brand since its inception in 1997.

The dealership plans to celebrate its anniversary on Aug. 5 with a customer appreciation day. Factory reps from Nautique, Tracker, Nitro and Sun Tracker are currently scheduled to be on hand with demo boats. Drew Danielo, a pro wakesurfer, will also be in attendance offering demos and wakesurfing lessons.

New Radio Group, a company owning the radio stations WRHN 100.1, WRLO 105.3 and WMQA 95.9, will be working with Watercraft Sales to conduct a boat giveaway of an 18-foot Sun Tracker Bass Buggy boat and trailer package. Winner must be present to win.

“We want to make it a fun event to celebrate with all of our past customers and people on our chain of lakes here, and let them know that we really appreciate all of the business we’ve received from them,” said John Ryan Lamon.

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