Organizers of the Marine Dealer Conference & Expo have begun the planning process for the 2017 agenda, and are looking for input from boating industry professionals to create an educational experience that offers fresh value to all marine retailers.
2016 was a record setting year for the MDCE, attracting 640 marine retailers, and the goal is to continue to grow by offering education that delivers results for attendees across every department in their business. By taking this survey, you can do your part to shape a brand new program that is engaging, informational and high impact.
Each year, the process of building the MDCE educational lineup begins with a thorough review of the session evaluations from the prior year, post-event CSI surveys and feedback from attendees and the dealers who make up the Marine Retailers Association of the Americas Education Committee.
Organizers then create a pre-event survey designed to identify topics most relevant to and desired by the dealer community. Those results are paired with speaker research and input from MDCE’s annual Call for Presentations to develop each year’s educational lineup.
“What attendees have in common is a desire to improve and grow their businesses,” said Liz Walz, vice president of MRAA, which co-hosts MDCE alongside Boating Industry magazine. “The survey ensures that as marine retailing changes, the education at MDCE changes with it, offering new strategies that dealers can put to work to reach and exceed those goals.”
With educational tracks concentrating on sales, marketing, leadership and service, MDCE serves the entire marine retail community. All are encouraged to take just five minutes to complete the Pre-MDCE 2017 Attendee Survey.
“One of the great things about our industry is that each business is unique,” said Boating Industry Editor-In-Chief Jonathan Sweet. “We want MDCE to provide value to every single attendee, which is why we encourage all to participate.”
The 2017 MDCE will take place from Sunday, Dec. 10 through Wednesday, Dec. 13 at the Orange County Convention Center, Rosen Centre Hotel and Rosen Plaza Hotel.
About the Marine Dealer Conference & Expo
The marine industry’s only dealer-specific educational conference, MDCE offers an in-depth lineup of educational sessions, a full-featured expo hall and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. MDCE is co-produced by MRAA and Boating Industry, and it features four Educational Tracks, Pre-Conference Workshops, Keynote Presentations, a Learning Lab, Dealer-to-Dealer Roundtable Discussions, and an Innovation Spotlight. For more information, visit MarineDealerConference.com.
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