BRP re-signs multi-year sponsorship agreement with FLW
MINNEAPOLIS – FLW announced today that BRP’s Evinrude brand has re-signed a multi-year agreement to remain an official outboard engine sponsor, marking their 15th consecutive year as a sponsor of FLW. Financial terms of the agreement were not disclosed.
The Evinrude brand will receive exposure and have prominent presence across all of FLW’s platforms, including on-site activation at all FLW tournaments and Expos, the “FLW” television program which airs on the NBC Sports Network, World Fishing Network and the Pursuit Channel, FLW Bass Fishing magazine, promotion on FLW’s social media outlets and FLW’s fully-responsive website.
“FLW is proud to continue its longstanding partnership with Evinrude,” said Trish Blake, FLW president of marketing. “Evinrude’s dedication and support to tournament bass fishing is unparalleled.”
As part of the sponsorship agreement, Evinrude will launch a contingency award programs for boaters competing in the Walmart Bass Fishing League (BFL). BRP will award $300 to the highest Evinrude finisher in each qualifying tournament, $1,000 at regional events and $5,000 at the BFL All-American if he or she is the registered owner of a 2012 or newer 90- to 250-horsepower Evinrude E-TEC outboard engine. All contingency payouts will be administered by FLW, allowing for immediate payouts at each tournament.
“BRP and the Evinrude brand are proud to announce this multi-year sponsorship renewal with FLW, the premier professional sports organization that has set the standard for competitive fishing,” said Christopher Berg, global director – marketing and strategic planning at Evinrude. “We share a passion for the sport, the anglers and the entire industry that FLW helps promote. FLW affords us the unique opportunity to showcase the unrivaled power, bold, breakthrough design and unmatched lifetime value of our new Evinrude E-TEC G2 outboards to passionate anglers, from amateur to pro, across the country.”
For additional details on the Evinrude contingency program and a complete list of official rules and eligibility requirements, visit FLWFishing.com.
