MINNEAPOLIS — Organizers of the Marine Dealer Conference & Expo, the industry’s premier annual dealer educational event, have taken the conference’s information-packed print brochure and transformed it into a digital version, complete with easy-to-navigate tabs highlighting all the event’s sessions and workshops, individual speakers and day-to-day schedule.
The MDCE digital brochure contains all the same key information that’s included in the print version, but made it conveniently available online and easily viewable from a desktop or laptop computer, smartphone or tablet.
“Today there’s a strong trend towards offering digital documents, considering how much time people spend on computers and mobile technology, and we wanted to take all the great details about MDCE and make them available in the way people are consuming most of their information,” says Boating Industry editor-in-chief Jonathan Sweet, a co-producer of MDCE. “The digital brochure is a time saver and condenses all the important 2014 MDCE offerings in a convenient, easy-to-read package.”
The MDCE online brochure tabs feature a complete schedule of events; conference highlights, including Opening and Closing keynote presentations; complete descriptions of all seven Pre-Conference Workshops; a tab for each of the Educational Tracks, including Leadership, Sales, Marketing and Service Plus; and a registration form to attend the conference.
“The digital brochure is a perfect way to learn about all the incredible educational content and offerings we are bringing to conference attendees at this year’s event,” says Liz Walz, director of education for the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry. “This online brochure is an excellent complement to all the content we have been publishing about the conference thus far.”
The 2014 MDCE will offer 30 educational sessions in all, the most the event has ever offered, including seven Pre-Conference Workshops. The conference has traditionally included three educational tracks, but in 2014, it has expanded to four tracks: Leadership, Sales, Marketing and Service Plus. A Closing Keynote address also has been added this year.
The MDCE is scheduled for Nov. 16-19 at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007. In 2013, MDCE featured double-digit growth in dealer attendance, for a total of 615 marine retail professionals. MRAA’s goal is to grow the event to more than 1,000 dealer attendees. To learn more, visit MRAA.com/MDCE.