CHICAGO — Discover Boating's new “Story of Discovery,” in partnership with the Recreational Boating & Fishing Foundation (RBFF), introduces the Vazquez family, who enjoy their days together aboard a boat. This Hispanic family found each other when they discovered boating and fishing – their time on the water providing the ideal setting to connect, explore and have fun. The Vazquez family’s story is now available in English and Spanish on DiscoverBoating.com. RBFF’s VamosAPescar.org will feature the Spanish version with the capability of toggling to the English version.
The Vazquez family documentary is the fourth installation in the new “Stories of Discovery” series, which brings the inspiring stories of real boaters to life as part of Discover Boating’s national marketing campaign.
“When we embarked on this strategy we knew we had something special in being able to put real boaters front and center to tell their own story about how they discover boating,” notes Discover Boating President, Carl Blackwell. Having a family that was bi-lingual will help us with our efforts to invite more Hispanics into the boating lifestyle while allowing us to find synergies by co-promoting this effort with RBFF’s extensive Vamos A Pescar initiative.”
“The boating and fishing industries have a great opportunity to utilize this and other resources to incorporate a Hispanic voice in their consumer messaging,” said RBFF President and CEO, Frank Peterson. “The inclusion of the Vazquez family in the Vamos A Pescar™ and Discover Boating campaigns represents a great step in ensuring the Hispanic market is engaged in recreational boating and fishing, which contributes to critical state conservation projects.”
The videos, and other special insights from behind the scenes of these boaters’ lives, are being featured throughout the campaign across advertising, social media and PR, helping introduce more people to the benefits of boating. To date, the Stories of Discovery videos have been viewed more than six million times, an exciting milestone for the campaign.
Help us to share their stories and take part in the national campaign by featuring these videos on your website or on your social media channels. To easily embed the videos on your own site at no cost click here or contact Discover Boating website content manager Michael Perulli at mperulli[at]nmma.org.
Other Discover Boating storytellers being profiled:
- Justin Caskey – an inspiring young man with an unstoppable love for the water.
- The Ader Family – three generations on the water who reinforce the priceless value of boating.
- Jake Owen – a professional storyteller and country music star whose life & music are inspired by boating.
To learn more about the full Discover Boating marketing campaign, click here.
Watch the English version of the Vasquez video below!Click here for reuse options!
Copyright 2014 Boating Industry