Capital Cities features colorful Sea-Doo Spark watercraft in new music video, ‘One Minute More’
July 8, 2014
Filed under News
VALCOURT, QC, – The BRP celebrates the summer with Capital Cities’ latest music video “One More Minute” featuring BRP’s new Sea-Doo Spark watercraft.
“The song is high-energy and musically colorful," said Ryan Merchant, on half of the band Capital Cities with Sebu Simonian. “We wanted to create a visual escape using a dreamlike summer lake set with Sea-Doo Spark watercraft to provide the happy and upbeat contrast to the emotional storyline of the video. What's more fun than Sea-Doo watercraft on the water in the sun? It epitomizes summer fun.”
The song, “One Minute More” is also the featured soundtrack for the Sea-Doo Spark broadcast commercial spot, “Spark Some Fun”. Through collaborating on the project, Capital Cities became enamoured with the watercraft’s colorful and spirited visual appeal, deciding to give Sea-Doo Spark models a leading role in their latest video. The Capital Cities new “One Minute More” video follows on the heals of a week long Sea-Doo Spark concert project with EDM music producer deadmau5 and is the next stage where millions of music fans will see how much fun owning a Sea-Doo Spark can be.
“Capital Cities is one of the hottest up and coming bands and the Sea-Doo Spark is poised to be the biggest watersport hit of this summer. The opportunity to bring the two together in a summer fun themed new music video is a perfect combination.” said Chris Dawson, vice president and general manager, Global Sales and Consumer Experience division.
The new Sea-Doo Spark watercraft is making the on-water lifestyle available to a new group of consumers as the most accessible watercraft on the market by being close to 40% less expensive than the closest model1, the most fuel-efficient2, easy to tow and to store. But most of all, the all-new Sea-Doo Spark watercraft is compact, lightweight, visually stunning and an absolute blast to ride.