Minneapolis, Minnesota (June 16, 2014) – Marine recreation marketing company Take it to Eleven has announced the launch of a spin-off production company, Strait Productions. The new company, led by Eleven co-founder Mike Menne, will specialize in on-water photo and video production for the marine industry.
“I’m looking forward to a new venture,” says Menne. “There are few things I love more than being on the water, and I’m excited to be able to focus on providing high-quality production services for the products, brands and companies that I have worked with through Eleven.”
Menne has 14 years of experience working with boat companies such as Premier Marine, Alumacraft and Larson Boats. He and partner Troy Brandt co-founded Eleven in 2007 to offer one-stop-shop marketing, branding and promotional services to the marine industry.
“Mike brought his insider knowledge as a marketing coordinator for a marine-industry OEM,” Brandt says. “His skill at managing all the details, combined with my 20 years of creative experience, has been a winning combination. We’ve done great work together, and now I’m looking forward to partnering with Strait Productions for quality photo and video for our clients.”
Strait Productions will utilize a 27-foot-long by 10-foot-wide pontoon for shooting video and photography on the lake. The custom-made boat has a 4-foot-by-10-foot shooting tower 6-1/2 feet above the pontoon deck and twin 300-horsepower Evinrude E-TEC outboard motors.
“Working with Eleven has given Premier a turnkey solution to our on-water production, marketing and creative needs,” says Connie Weinman, Marketing Coordinator at Premier. “It will be great to have another agency partner that understands the challenges we face on the water.”
About Strait Productions:
Strait Productions is an on-water photo and video production company. Services include location scouting, behind-the-scenes talent and model coordination, and shoot schedule management.
About Take it to Eleven:
Take it to Eleven is a full-service creative agency with a mission to provide world-class creative without the agency attitude and overhead. Marine clients include Larson Boats, Larson FX, Triumph, Striper, Premier Marine, Escape Pontoons, Alumacraft, Weeres, Palm Beach, EZ Dock, SH Distributing, and Yacht Club and Eagle Trailers.