SARASOTA, Fla. – Mercury Marine and the Southern Kingfish Association (SKA) proudly announce the renewal of their partnership in 2014. Anticipating increased energy and success from the new SKA, Mercury Marine has renewed its title sponsorship of the Mercury Tournament Trail with the 23-year-old Kingfish Tournament Trail.
“The new SKA is thrilled to have Mercury officially on board.” stated Jim Butler, SKA director of operations. “This partnership solidifies their history as the primary supporter of this longstanding tournament trail. We’re really looking forward to a great season with Mercury as our number one partner.”
“Mercury is excited to enter this renewed agreement with the Southern Kingfish Association, and we anticipate great things in this year and in the future,” said Kevin Grodzki, Mercury’s president of global sales and marketing.
With 37 tournaments remaining in 2014, anglers can anticipate a stronger presence from the stellar motor manufacturer/brand. Mercury powers and services a majority of the SKA anglers. It’s a perfect arena to showcase Mercury products and to support its loyal customers.
Future ventures include new prize structures, Divisional Championships and exciting product promotions. For more information on the SKA’s 2014 Mercury Tournament Trail, please visit www.fishska.com or call 800-852-6262.