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Info-Link: Sterndrives fall as rest of marine industry grows

By By Tom Kaiser

There’s no question: the marine industry is currently riding a wave of sales growth that continues to repair damage suffered through recent, leaner years. According to the latest figures released from Info-Link Technologies, powerboat sales have once again continued year-over-year sales gains that have been in place since the summer of 2011. For the month of February, 15-foot-plus powerboats exceeded the previous February’s sales by just more than 5 percent.

Personal watercraft showed weaker sales growth just short of five percent year-over-year growth, which is stable with the fall and winter months following a difficult early 2013 selling season. The category has been in positive territory since July of 2013.

Ski boat sales have fared well in recent months, which have consistently been at or above the 10-percent mark for much of the last two years. February’s data showed the category posting year-over-year sales growth slightly better than 10 percent.

Outboard boats also continued their recent growth trends with another month of 10-percent sales growth. This category has been in positive territory since early 2011, and has exceeded 10 percent since early 2013.

The data is based on new U.S. boat registrations. Bellwether states are geographically dispersed states representing roughly half of the US boat market (which varies by market segment and time of year). Full graphs are available here: Info-Link Technologies Bellwether Report.

One comment

  1. I thought this article was going to say something about the decline in I/o sales, which manufactures and designers have been abusing by way of small boat sales since the I/O was invented.


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