The co-owner of Hayward Power Sports was killed March 8 while snowmobiling on Spider Lake in northern Wisconsin, the Sawyer Country Record reported.
Bryon Schroeder, 56, was pronounced dead at the scene. The crash is being investigated by the Wisconsin Department of Natural Resources.
Hayward Power Sports, located in Hayward, Wis., sells pontoons, fishing boats, PWCs and more. Schroeder served as the president of the Sawyer County Snowmobile and ATV Alliance.