MIAMI – Marine Marketers of America (MMA) today announced the winners of its sixth-annual 2013 Neptune Awards for Marketing Excellence during NMMA’s State of the Recreational Boating Industry breakfast held earlier today in the Miami Beach Convention Center during the Miami International Boat Show and Strictly Sail. This is the second year that the MMA has presented their annual awards during the Miami show.
Seventeen independent judges from all sectors of the industry scored the entries which recognize the very best marketing work in the North American marine marketplace.
“We are happy to announce that this year's competition doubled the amount of entrants from last year. There were outstanding entries in 13 out of a possible 15 categories, our most interesting field ever,” said Sally Helme, MMA vice president and Neptune Awards co-chair. “The fact that all of the entries were concentrated in fewer categories this year says a lot about where marketers are concentrating their efforts during challenging times for the industry. There was also a dynamic mix of both B2B and B2C entries, which speaks to the importance of both strong distribution and retail support. As usual, entries came from companies large and small, accessories and boatbuilders and everything in between.”
2013 Neptune Awards were presented to the following companies and marketing firms in these categories:
Best National Magazine Advertising (Full Page): Grady White Boats for “Etched Center Console,” created by Adams & Longino
Best National Magazine – Spread: The Hinckley Company for “People are Talking,” created by 8 Beacon Partners
Best National Magazine Advertising (Series): Sea Tow Services, International for “Benefits of Sea Tow Membership,” created by Syron Design
Best Regional/Local Advertising: Legendary Marine for “#1 Dealer in North America Campaign,” created by Legendary Marine and Kenton Smith Marketing
Best Product Literature: The Hinckley Company for “Talara 43 Brochure”
Best Digital Newsletter: Sea Tow Services, International for “Sea Tow News,” created by Syron Design
Best Mobile App: Gemeco Marine Accessories for “iNSTALL App,” created by Hawley Communications
Best Video: The Hinckley Company for “What Makes a Hinckley a Hinckley,” created by Digital Salad
Best Social Media Campaign: Mercury Marine for “#HandsomeTransom”
Best Event Marketing/Sales Promotion: Freedom Boat Club for “Yelp It Out for Sales”
Best Marketing Innovation: ACR Artex for “406SurvivorClub”
Best Email Blast: Sea Tow Services, International for “Sea Tow Trial Membership Program,” created by Syron Design
Best Web Ads: Mercury Marine for “Meet the Team,” created by GS Design
Winning entries and images may be viewed on the MMA website – visit www.marinemarketersofamerica.org.