NMMA Customer Satisfaction Index Program recognizes 29 boat and engine manufacturers with marine industry CSI awards

National Marine Manufacturers Association
September 16, 2013
Filed under News

CHICAGO – September 16, 2013 – The National Marine Manufacturers Association (NMMA) today announced 29 recipients of the 2013 Marine Industry CSI Awards for excellence in customer satisfaction. Award recipients will be acknowledged tomorrow morning during the annual Industry Breakfast at the 2013 International BoatBuilders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.

The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2012 and March 31, 2013.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 50,000 consumers.

“Customer satisfaction is critical to the success and growth of the recreational boating industry and its CSI award recipients that set the bar on delivering an exceptional customer experience,” notes Robert Newsome, director of engineering standards for NMMA.  “We applaud and thank these 29 manufacturers for their commitment to enhancing the boating lifestyle.”

The following companies are being honored with 2013 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

BAYLINER: Deck Boats, Sterndrive Bowrider Boats
BOSTON WHALER: Fiberglass Outboard Boats
CHAPARRAL BOATS: Deck Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
CYPRESS CAY: Pontoon Boats
FORMULA BOATS: Sterndrive Bowrider Boats
G3 BOATS: Pontoon Boats, Aluminum Outboard Boats
GRADY-WHITE BOATS: Fiberglass Outboard Boats
HONDA MARINE: Outboard Engines
LUND BOATS: Aluminum Outboard Boats, Fiberglass Outboard Boats
MASTERCRAFT: Inboard Watersports Boats
MERIDIAN: Inboard Flybridge Sedans and Convertibles
MERCURY MARINE: Outboard Engines, Inboard Engines, Sterndrive Engines
MONTEREY BOATS: Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
MOOMBA BOATS: Inboard Watersports Boats
NAUTIQUE BOATS: Inboard Watersports Boats
POLAR KRAFT BOATS: Aluminum Outboard Boats
PURSUIT BOATS: Fiberglass Outboard Boats
REGAL MARINE: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats
ROBALO BOATS: Fiberglass Outboard Boats
SEA RAY BOATS: Deck Boats, Inboard Express Cruisers Boats, Sterndrive Bowrider Boats, Sterndrive Cuddy and Express Boats
SKEETER BOATS: Fiberglass Bass Boats
SUPRA BOATS: Inboard Watersports Boats
TIARA YACHTS: Inboard Express Cruiser Boats
VOLVO PENTA: Sterndrive Engines
YAMAHA OUTBOARDS: Outboard Engines


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