Legend Boats awarded 2013 “Company of the Year” during the Bell Business Excellence Awards.

Legend Boats
June 25, 2013
Filed under News

Greater Sudbury, Ontario, 2013 – Legend Boats received the “Company of the year” award from The Bell Business excellence awards which recognizes an organization in the private or public sector that has demonstrated significant business achievement, sustainable financial performance, outstanding growth and success, and has a significant impact on the areas economy.

It all started out with two friends; Vic Duhamel and Carl Dewar who opened a tire dealership called Duhamel & Dewar in Sudbury back in 1968. In 1970, they moved their business to Whitefish, Ontario and expanded the business to sell recreational vehicles and boats. Later, in 1986 the pair launched Legend Boats, which became their main business, focused on delivering the absolute best value in the marine industry and making it as easy as possible to get involved in boating. Over the years, Vic and Carl’s innovative design concepts like full stand up tops, rounded windshields and rear bench seating, helped shape the Canadian marine industry.

Today, Legend Boats continues to pursue their mission to create memories, led by the next generation of managers, Marc Duhamel, Jamie Dewar and Jeff Duhamel. They grew up in the boating industry, mentored by their fathers Vic and Carl, and have always been involved in all facets of the business. From design, to production, to sales and marketing, the next generation of management has taken Vic and Carl’s vision
and added their twist. Their continued focus on offering the best value and trying to wow! their customers has helped get Legend Boats to where it is today ‒ a successful boat company that helps thousands of Canadians experience boating and create memories that will last a lifetime.

“Winning the award for company of the year is truly an honour” says Jamie Dewar, Legend Boats General Manager.  “We have been very fortunate that our founders, our fathers, Victor Duhamel and Carl Dewar built such a solid foundation for us to build on.  What started as a local tire shop over 45 years ago has evolved into Legend Boats, one of Canada’s largest boat brands, and we couldn’t be more proud and thankful for everything they have done to make that possible.”

Legend Boats also owns and manages two of their own dealerships in Ontario. Duhamel and Dewar ‒ Home of Legend Boats in Whitefish has expanded many times over it’s 45 year history to its present size and planning to begin construction to double the size of their facility again this year.

“Legend Boats is a family business and we do try to cater to families”, says Marc Duhamel, General Manager of Legend Boats. “Probably what makes us different than other manufacturers is the fact that we do own two retail dealerships and it really keeps us grounded with the retail customers.”

2013 marks the year that Legend Boats’ Head Office will expand once again as they build a new state-of-the-art marine facility in Whitefish, near Sudbury, Ontario. The new marine facility will offer its employees the ability to enjoy the outdoor scenery of the Vermillion River from Legend’s waterfront property. “We are very excited about our new Legend facility,” says Jamie Dewar, Legend Boats’ General Manager. “It will allow us to create the ultimate customer experience, ” says Dewar. Legend Boats will offer its customers on the water training in boat handling, care and maintenance and boat launching. “The new facility gives us the ability to live our mission of creating memories for our staff and our customers. We are excited to be offering a great environment to work in that provides an inviting space for customers to enjoy all the experiences of boating.” Legend Boats expects to break ground this summer.

We cannot wait and are so excited to bring this award back to our team to show them that all of their hard work has paid off.  That all of the effort they have put in to realizing our mission to create memories has been recognized.


One Response to “Legend Boats awarded 2013 “Company of the Year” during the Bell Business Excellence Awards.”

  1. Perry Suter on June 26th, 2013 9:31 am

    Would like to see a Yamaha VMAX or Show Series on the back of your boats. Let me know if we can work something out.



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