ARI’s Roy W. Olivier, Sam Dantzler named 2013 Industry Leaders by Powersports Business

Powersports Business
June 4, 2013
Filed under News

In its latest issue, Powersports Business named ARI's president and CEO, Roy W. Olivier, and industry consultant, Sam Dantzler, 2013 Industry Leaders. Powersports Business is a sister publication of Boating Industry.

“I’m excited to have been recognized as one of the four 2013 Industry Leaders by Powersports Business,” said Roy W. Olivier, President and CEO of ARI. “It’s an honor to be included with this group of individuals that have such a commitment, drive and passion for what they do and this industry,” added Olivier. “Helping powersports dealers, distributors and manufacturers Sell More Stuff!™ drives our business. The progress and growth that ARI has accomplished during my time as President and CEO is a direct reflection of the hard work and support of ARI’s customers, employees and shareholders.”

“Under Olivier’s guidance, ARI’s acquisition of 50 Below doubled the company’s website business and maintained the viability of an industry brand that dealershipsrely on for growth every day,” said Dave McMahon, Powersports Business editor in chief. “These executives have made selling powersports a better business proposition now than it was a year ago,” added McMahon. “They represent a broad base of the industry, and their drive has dealerships looking forward to the 2013 selling season.”

Sam Dantzler is the owner and face of Sam Dantzler Consulting and online training website Sam's Powersports Garage, which offers a range of training  outlets to all aspects of a dealerships. Dantzler is also a frequent speaker at 20-groups, OEM events and powersports and marine industry events, such as the Marine Dealer Conference & Expo.

According to the story, "With Dantzler exhibiting a passion that literally drives dealers into action, his contributions to the industry combine to make him a 2013 Powersports Business Industry Leader."

Awarded annually, nominees are considered throughout the year, with the Powersports Business editorial staff selecting the winners. In addition to Olivier and Dantzler, awardees included Cristiano Silei, CEO of Ducati North America, and Sam Yourd, Vice President of Marketing, Motorsports Division of GE Capital, Commercial Distribution Finance. All of the winners will be recognized at the Powersports Business Institute at the American International Motorcycle Expo (AIMExpo), October 16-20, 2013 inOrlando, Fla. The May 27, 2013 edition of Powersports Business includes more than four pages of coverage devoted to the winners.


3 Responses to “ARI’s Roy W. Olivier, Sam Dantzler named 2013 Industry Leaders by Powersports Business”

  1. Bob on June 4th, 2013 2:58 pm

    Did he get that by laying off the entire staff at his Va Beach office? It's a shame they only highlight these things. He just recently let all the people from that office in VA go, they are the ones who helped the boating industry for years. Total shame he is being celebrated.


  2. Anthony on June 11th, 2013 1:22 pm

    If I'm not mistaken, the people from the office in Virginia Beach office were the old Channel Blade crew. They were the best and helped many dealers in my 20 group and dealers all around the country. When Channel Blade got bought out, things changed and the product and service fell off big time. I used to call and I knew who was on the phone, and they would get things taken care of quickly. The new team didn't know the boating industry or the Channel Blade products, so I canceled as soon as my contract expired. I didn't know ARI before they took over Channel Blade, and it appears ARI didn't know the boating industry so I'm not surprised that this award is in the powersports industry. Has Roy ever spoken at MDCE? If ARI's goal was to kill Channel Blade then congratulations, mission accomplished. Didn't they just buy 50 Below? They better watch out too!


  3. Jon Lintvet on June 17th, 2013 8:13 am

    Hi Bob, Anthony,

    Thank you for following ARI. Where certain job functions are performed and how we align the business to best support our customers will continue to evolve over time. We’re a growing business with great teams in multiple locations dedicated to this industry and our customers.

    ARI supports the NMMA through Discover Boating and the American Boating Congress; participates in the Brunswick Dealer Advantage program; sponsors and regularly presents at MDCE. We also contribute monthly educational content to the marine media in the form of blogs, columns, tips and best practices – all designed to help our customers sell more.

    We’re very involved in the marine industry and very proud of our commitment.
    Thanks again and feel free to contact me directly.

    Jon Lintvet


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