MRAA adds two staff members

Marine Retailers Association of the Americas
April 4, 2013
Filed under News

The MRAA names two new members to its staff, announcing Michele Rosacker as Administrative Assistant and Michael Geatz as Marketing Coordinator for the dealer association. Full press releases are below:

MRAA names Michael Geatz Marketing Coordinator

MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that it has hired Michael Geatz as the organization’s marketing coordinator.

As a senior at Hamline University (St. Paul, Minn.), Geatz will graduate in mid May. While at Hamline, he took a diverse array of course, including web design, marketing, persuasion, statistics, and new media courses among others. Between now and graduation Michael will be familiarizing himself with the organization, using his current understanding of marketing for the marine industry as a tool.

"We are extremely excited to be adding Michael to our growing team at MRAA," says Matt Gruhn, President of MRAA. "Michael brings a new passion to the association, and as we continue to focus on creating more opportunities for our members, he is the perfect fit for us to help take over many of the marketing functions we have taken on in recent months."

In addition to his growing marketing expertise, Geatz also brings industry experience to the MRAA. Last summer he interned as Marketing Coordinator at an MRAA member's dealership (Wayzata Marine, Wayzata, Minn.). At Wayzata Marine, he helped to launch the company's Facebook, Twitter and YouTube pages and performed many of the same marketing tasks that he'll be assigned at MRAA, Gruhn explains.

"I am really excited to have the opportunity to continue growing with the marine industry,” says Geatz. "My internship provided me with a working knowledge of marine-specific marketing practices and an accelerated interest in this industry. I feel confident that my experience with social media strategy, email marketing, online advertising, events, and content management will help MRAA continue to develop innovative resources for marine retailers.”

As Marketing Coordinator, Geatz will assume responsibility for coordinating and executing tasks associated with the implementing the MRAA's strategic marketing plans and supporting activities. He will write press releases, create MRAA's newsletters, website content, and digital media. Geatz officially joined MRAA on March 20, 2013.

MRAA names Michele Rosacker Administrative Assistant

MINNEAPOLIS — The Marine Retailers Association of the Americas announced today that it has hired Michele Rosacker as the organization’s part-time Administrative Assistant.

Rosacker comes to MRAA having spent a number of years working for Target Corporation where she gained valuable experience. There, she worked as a Merchandising Coordinator for Target’s Team Sports Apparel Department, an Advertising Coordinator for SuperTarget, and a Traffic Coordinator for

"Michele represents another exciting addition to our growing team,” says Gruhn. "She has hit the ground running and is helping us catch up on numerous projects. At the same time, Michele is helping us create stronger processes and is coordinating the details that will help us execute on a number of new initiatives.”

A long-time, trusted friend, and fellow graduate of the University of Northern Iowa, Rosacker is someone Matt Gruhn, President of MRAA, knows will thrive in the organization. In addition to Rosacker’s education her valuable working experience perfectly aligns with MRAA’s vision for growth.

"It’s exciting to join a growing team with so many exciting initiatives going on,” Rosacker says. "As a boater myself, I understand the passion that our team has for helping to grow the marine industry, and I look forward to contributing to it, as well as to the MRAA’s continued growth.”

As MRAA’s Administrative Assistant, Rosacker will be engaged with a number of tasks and responsibilities. As an independent contractor, she will coordinate and execute such tasks as handling, organizing, filing paperwork and records; managing mailings, logistics and meetings; and other administrative tasks.


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