Larson Boats launches new website

Larson Boat Group
January 25, 2013
Filed under News

Little Falls, Minnesota (January 24, 2013) — Larson Boat Group has announced the launch of its redesigned and interactive website highlighting the boat manufacturer’s 2013 models.

“As new technology emerges, we’ve retooled our site to be more user-friendly for both our customers and dealers,” says Mike O’Connell, Executive Vice President & COO of Larson Boat Group. “All our models are showcased in an easy-to-navigate format that we hope will give our users the information they want in a clear and comprehensive way.”

All 24 Larson models are featured through high-definition videos and more than 400 photographs, including the new LSR Series, designed for watersport enthusiasts, the All American, built to commemorate the company’s centennial, and the new line-up of FX Series tiller, side console and dual console models.

Upgrades in model designs are also featured include new hull colors, graphics packages and extended swim platforms that are standard on many models.

The reformatted site, designed to work seamlessly on all smartphones and iPads, also includes social media connections and a three-step “build-a-boat” feature with detailed base and options pricing.


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