Boat Trader release 2012 Dealer Market Index

Dominion Marine Media
October 19, 2012
Filed under News

Press Release

Dealers will receive first copies on October 21 at Marine Retail University in San Antonio

Norfolk, VA – (October 18, 2012) – Boat Trader, a Dominion Marine Media business offering the widest selection of boats for sale in the U.S., announced today the release of its Dealer Market Index, the first in a series.

The Dealer Market Index, drawn from Boat Trader data, provides deeper insight into what prospects are doing on the site from the top of the purchase funnel to the conversion point. The data provides national and regional market information for boat dealers.  It includes detailed information on:

Consumer searches by boat length

Top 25 searches by manufacturer

Sales from leads generated by boat length

Regional inventory by length

Regional inventory by price

"We have mined a wealth of data about consumer visits to Boat Trader," said John Burnham, editorial director, Dominion Marine Media. "Now we've compiled that data into an index that gives dealers deeper access to that information and the chance to see how it's changing over time. Our hope is that it provides them with the data they need to make tough business decisions."

The first copies of the Boat Trader 2012 Dealer Market Index will be made available to boat dealers attending the Boating Trades Association of Texas Marine Retail University on October 21-22 at the Omni La Mansion Del Rio in San Antonio, TX.


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