Imtra launches Side-Power ‘Put a Throttle In Your Thruster’ promotion

September 11, 2012
Filed under News

Press Release

Marine Systems Leader Announces Special Limited Time Offer on SEP Speed Control Thrusters for Refit or Upgrade

New Bedford, Mass. – Imtra, the leading manufacturer and importer of quality marine products, announced today its limited-time fall program on Side-Power SEP Speed Control Thrusters, the ‘Put a Throttle In Your Thruster’ promotion. From September 13, 2012 through November 16, 2012, individuals who purchase a complete SEP System from an authorized Imtra reseller will receive a free Proportional Joystick Control (PJC) valued at $1050. Award-winning Side-Power SEP Thrusters from Imtra provide control capabilities unavailable in other thruster systems on the market, and allow boaters to select the power they need from 0 to 100% for precise docking procedures and boat movements in any weather and all sea conditions for easy boat positioning. With the addition of a free PJC, Imtra allows boaters to take advantage of extremely accurate control at an incredible price.

With features and appointments only available in more expensive hydraulic systems, Imtra’s full range of Side-Power SEP Thrusters include both standard tunnel thrusters and retractable models. The Proportional Joystick Control gives boaters an easy-to-use device to maneuver a vessel with precision while also delivering critical system feedback through its integrated LCD information display. Imtra also offers an SEP upgrade program that enables owners of existing On-Off Side-Power thruster systems to enjoy the benefits of the SEP Speed Control systems.  Ask Imtra or your local Side-Power installer for details on the upgrade program.

Under the terms of the Imtra ‘Put A Throttle In Your Thruster’promotion, boat owners who purchase a complete Side-Power SEP thruster system (SEP thruster, tunnel and S-Link controls) will receive a PJC212 Proportional Joystick Control panel, with a retail value of $1,050, at no charge. The promotion is available to people who purchase the system from authorized Imtra resellers between September 13, 2012 and November 16, 2012. Individuals must take delivery by November 30, 2012. The ‘Put A Throttle In Your Thruster’ offer is exclusive of all other Imtra promotional programs.

“The Side-Power “SEP” Series from Imtra gives boaters longer run times and proportional control previously available only from more expensive hydraulic systems,” said Peter Nolet, product manager – Side-Power Thruster Systems, Imtra. “Our fall ‘Put a Throttle In Your Thruster’ promotion will make boat control even easier for our customers, at a price that can’t be beat. It’s the greatest control for the best thruster product on the market, at a great value.”

The Side-Power “SEP” Series thrusters from Imtra eliminates the danger of over- and under-powering when maneuvering around docks, berths or vessels. Important in light weather conditions when excessive thrust can make docking particularly challenging, the revolutionary thrusters offer boaters full power when they need it and light assistance when little thrust is required. Featuring CAN-bus communications for diagnostics, and seamless operation and integration of components, Imtra’s Side-Power “SEP” thrusters have extended run times, especially at low speeds and an easy-to-set “Hold” function, useful for holding a boat in place against the dock for short-term maneuvers like picking up or dropping off guests. The thrusters incorporate a Power Control Unit that adjusts the motor’s power to ensure accuracy and protects against thruster motor overheating, direct drive direction change, low voltage and potential short circuits. Engineered with the highest safety standards found in all Side-Power thrusters, the DC speed control system is ideally suited for 35- to 70-foot boats, and is available in 12V and 24V models.

Pricing and Availability:
Imtra Side-Power SEP Speed Control Thrusters start at $6,450 and are currently available at marine retailers, boatyards and marine retrofitters throughout the United States and Canada, as well as online at Imtra’s ‘Put a Throttle In Your Thruster’ promotion is available for all purchases made between September 13, 2012 and November 16, 2012. Promotion details are available at For more information on the Side-Power SEP Thruster Series from Imtra or its entire product line, please contact 508-995-7000 or visit


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