San Diego Yacht & Boat Show attendance jumps 68 percent
National Marine Manufacturers Association
August 6, 2012
Filed under News
CHICAGO (August 6, 2012) – The 2012 San Diego Yacht & Boat Show, under the new direction of the National Marine Manufacturers Association, attracted 5,026 boating enthusiasts to the four-day event July 26-29 – a 68 percent spike in attendance from the 2011 show. Initial feedback from exhibitors has been positive, with many reporting quality crowds and boats sold.
“The NMMA/SCMA integration is working. In just one month, with top notch marketing and communications resources, we’ve been able to reinvigorate the San Diego Yacht & Boat Show and anticipate this event to be a mainstay for the Southern California marine industry,” stated Executive Director of NMMA West, Dave Geoffroy.
“We saw boat buyers this year and are very happy with the show and attendance,” said Jim Johnson, Chuck Hovey Yachts.
“The traffic was noticeably up and we saw a lot of quality attendees and potential customers” echoed Jack Buckley, Ensign Yacht Sales. “There were definitely more buyers than sellers!”
The 2012 show featured new on-water attractions, Try It Cove and Take the Helm with Discover Boating, which allowed attendees to try paddleboarding and participate in interactive on-the-water boating courses, both power and sail. The overall consensus from both exhibitors and attendees about the additions to the show was very positive.
“The show was great for West Marine. We met many customers who saw TV coverage and came prepared to try a paddleboard at the new Try It Cove, and we sold product,” noted Joyce Apple, West Marine.