9 steps to launching a lead management program

Christopher Gerber (CGerber@BoatingIndustry.com)
March 16, 2012
Filed under Features

To launch a lead management program, begin where you want the program to end by setting aside time to decide specifically what the goals you want to achieve, says Jeanne Hopkins in a post on HubSpot.com.

Before you can start researching how you're going to market to your customers, you have to set a baseline: determine the goals of your lead management program first. Then take an inventory of all the assets you have at your disposal to pour into your program.

"Take stock of your assets: editorial, technical and creative. Do you have any content you can use to get the ball rolling?" says Hopkins. "Do you have content that can be repurposed or parsed into smaller pieces and used as blog posts?"

The more thorough and accurate you are in how you manage the entire lead management system, including content and marketing talents, will determine in the end your ability to track progress and success of your program.

To read the next seven steps in starting a lead management program, visit How to Start a Lead management Program in 9 Easy Steps - Hubspot.com.


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