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Info-Link: March boat sales up across all segments

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Boat sales continued their upward climb in March, will all segments posting sales gains, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment ...

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Pure Watercraft launches electric Pure Outboard


On Wednesday, Pure Watercraft announced its flagship product Pure Outboard, which is now available for pre-order. Andy Rebele, a boating and rowing enthusiast and an entrepreneur, founded Pure Watercraft. He and his team of engineers spent the past four years researching and developing the Pure Outboard. The engine was built from the ground up without borrowing pieces of a gas-powered ...

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Weekly 5: Powerboat sales up in January


The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Monday on BoatingIndustry.com. 1. NMMA: Powerboat sales up in January Wholesale shipments of traditional powerboats were up 12.6 percent in dollars in January for NMMA’s control group of manufacturers (representing 69 percent ...

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Avala CSI report details average buyer, areas for improvement

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Boat buyers in 2015 were much more likely to be white, male, married and well-educated, industry data shows. That's based on the 2016 Boat Owners Satisfaction Report produced by Avala Marketing Group, which collects and tabulates customer satisfaction data on behalf of the Marine Industry CSI Program. In the study, Avala reports on the profile of the average boat buyer ...

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Economic Snapshot: Unemployment continues to stagnate


While unemployment numbers are low and the percentage is close to its rate pre-recession, it has seen little movement across categories. Employment situation Total nonfarm payroll employment rose by 215,000 in March and the unemployment rate was little changed at 5.0 percent. Both measures have shown little movement since August 2015. Employment increased in retail trade, construction and healthcare, and ...

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Weekly 5: ABC names additional speakers


The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Monday on BoatingIndustry.com. 1. ABC names additional speakers The American Boating Congress has unveiled a few more speakers for this year's conference. ABC had previously announced keynote addresses from Tucker Carlson, co-host, ...

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PWC makers build stable, reliable products at accessible price points


The personal watercraft segment by nature is one that breeds an atmosphere of enthusiasm. That enthusiasm is matched by personal watercraft manufacturers, as all are in agreement that the state of the segment couldn’t be more positive. According to data from Info-Link Technologies, personal watercraft sales grew 15.1 percent in 2015 overall. A combination of factors contribute to this increase, ...

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Utilizing parts and accessories merchandising to increase sales

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There is nothing more impactful than a good first impression. A parts and accessories department’s design has a huge impact on sales – while the exact layout is ultimately dependent on the space available in the store, making it an attractive area will determine its success. “It has everything to do with any store’s ability to sell product,” said Jennifer ...

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ABC offers chance to shape policy


The boating industry heads to the nation’s capital This year’s American Boating Congress kicks off May 9 and offers the boating industry a chance to shape the debate in an important election year. As in the past, dozens of industry associations are supporting this year’s ABC, with 35 co-hosts, including Boating Industry, as of March. ABC 2016 will be May ...

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