Home » March 2018

March 2018

Digital remains preferred marketing platform

Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry. For the fifth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers, and others in January about how they marketed in 2017 and ...

Read More »

Skier’s Marine: Blazing a trail in teamwork and expansion

From humble beginnings in 1995 selling boats in a vacant lot on the side of Highway 280 in Alabama, multi Top 100 award-winning Skier’s Marine has blazed a trail to four locations in two states, with a fifth location under construction in a third state. Skier’s Marine headquarters sits just off of Highway 280 in Sterrett, Ala. and covers three ...

Read More »

Everybody’s gone surfin’…

As the Beach Boys predicted in 1963, everybody’s gone surfin’. But not at the beach – today’s surfers are mostly found playing behind boats. With affordable surf boats and high-end tow boats appealing to a wider range of buyers than ever, the watersports category has never been stronger. Brian Wilson and The Beach Boys must be feeling more than a ...

Read More »

It’s electric!

Technological advances offer new levels of electric power With a growing spotlight on the environment, and the rapidly changing world of technology, electric power and propulsion are not taken as lightly as they once were in the marine industry.  Through the constant push on technology’s limits, electric motors are no longer simply small motors only capable of reaching unflattering speeds ...

Read More »

Repowering redux driven by outboard opportunity

Engine manufactures provide update on market segment Repowering represents a growing and evolving market segment. Eventually, in terms of operating hours, a simple engine tune-up will no longer restore lost power. That’s when the serious repowering discussions often begin. Repowering decisions are based on many factors, including cost, horsepower needs, fuel efficiency, emissions and more.  For many boat owners, repowering ...

Read More »

Boat show attendance, sales show industry growth

With the winter boat show season well underway and the industry’s eyes set toward spring, the National Marine Manufacturers Association reported that the industry is continuing to grow. In a recent release, the NMMA said that unit sales of new powerboats are expected to be up 6 percent in 2017, with an estimated 260,000 new powerboats sold last year. After ...

Read More »

Stimulating new service revenue requires deep dive

Experts offer tips for fine-tuning profitability, bottom line Maximizing service employees’ performance has never been more critical, particularly in today’s market.  Stimulating dealership revenue streams often requires a deep dive into department operating practices to find lost dollars. Fine-tuning service profitability is an added outcome from such a process. You might be surprised with how many hours your techs are ...

Read More »

What the big Facebook News Feed change means for you

As many people are lamenting the change in Facebook algorithm that will likely impact many in the boating industry, it prompts a question in my mind. But, before we get to the question, here is the change that has the digital marketing world gossiping like a gaggle of teenagers. Mark Zuckerberg – the founder and CEO of Facebook – made ...

Read More »

Make this your Top 100 year to shine

When we look at the dealers that apply for the Boating Industry Top 100, one of the most important factors is how they improve from year to year. No matter how good a company is, it can always get better. That is what makes the best dealers stand out from the thousands of boat dealers in North America. And like ...

Read More »

Interview with Dr. Christoph Ballin, CEO of Torqeedo 

How big is the electric boating business? How fast is it growing?   At Torqeedo we currently have more than 70,000 electric propulsion systems in service worldwide. The industry is growing fast and gaining momentum every year. Our business grew by about 40 percent last year, and we don’t expect to see any slowdown.   What are the factors driving ...

Read More »