March 2017
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Ready your service department for seasonal launch
Winterization is pivotal for proper boat care in a seasonal climate. Equally important is getting boats out of winterization and…
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Saltwater fishing grows on strength of technological innovation, forward-thinking designs
America’s growing love affair with saltwater fishing boats continues to blossom, as more and more consumers take the plunge and…
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Using data to improve your sales and marketing
Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a…
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At the helm: Make way for the connected spender
We often talk in the boating industry about reaching the “middle class” — that nebulously defined average American. But the…
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Utilizing service department metrics for maximum profit
If you don’t see your service department as a profit center, it may be time to revisit the numbers. For…
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Brand building vs. results marketing
Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my…
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2017 boot Düsseldorf draws 242,000 from 70 countries
Water sports, environment big focus of show As Europe’s largest boat show, boot Düsseldorf helps to set the agenda for…
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