February 2015
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Entries open for 2015 Top Products
Boating Industry is now accepting nominations for the 2015 Top Products competition. In the May issue, Boating Industry will be…
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Cleaning up profits
Dealers, marinas can grow business with new products Carrying a complete line of chemicals can help dealers and marinas realize…
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Outboards, pontoons poised for 2015 success
Readers less optimistic about sterndrives, survey shows Those working in the boating industry expect the growth of outboard power to…
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Your phone video toolbox
This article is an extension of the story, “Social media that sells.” The default video apps for the iPhone and…
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At the Helm: Embracing the social
You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your…
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Moving the needle
Most of us have a list of things we know we should do. But if you’re anything like me, you…
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Creating great videos on the cheap
This article is an extension of the story, “Social media that sells.” You don’t need an expensive video camera and…
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Q&A with Mercury Marine’s John Pfeifer
Editor’s note: Due to space constraints, our Boating Industry Q&A with John Pfeifer in the February issue needed to be…
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