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Justin Di Vilio

Google’s paying attention to your reviews. Are you?

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Do you know what shoppers are saying about your dealership online? You should! Today’s shoppers are taking to the internet to voice their opinions about their experiences with products and businesses, and your dealership is no exception. Harnessing the power of online customer reviews is an important part of your digital marketing strategy that can help you drive your local ...

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4 email marketing campaigns to drive sales

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There are a lot of strategies out there for driving sales. You can run advertisements, optimize your website so you show up first in search results or use numerous other tactics to get more shoppers through your doors, but did you know that email marketing is one of the strongest ways to get your message out to engaged shoppers? According ...

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Succeeding on Facebook in spite of declining organic reach

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If you’ve noticed that your Facebook posts aren’t reaching quite as many people as they used to, you’re not alone! From 2012 to 2014, organic reach on Facebook (the number of people you reach for free just by posting to your page) decreased from 16 percent to just 6.51 percent. This means that your posts could be reaching 60 percent ...

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Harnessing the power of online reviews

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After work last week, I stopped at my local grocery store for that night’s dinner. As I put everything on the conveyer belt and pulled out my wallet to pay, the cashier asked me if I had found everything I needed. I said yes. Without missing a beat, she handed me a small, brightly colored piece of paper that asked ...

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Tips on how to market to millennials

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You’ve heard the term “millennials,” but do you really know this generation and are you ready when they walk in your store? By 2020, millennials will account for roughly $1.4 trillion in spending power, and by 2030, millennials will outnumber baby boomers by 22 million. These new consumers are the most educated generation in history and have grown up with ...

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Does your website pass this critical test?

Justin DiVilio

Customers want to find what they’re looking for, and they want to find it quickly. That idea extends to the content on your website and influences more than you might think. How do you ensure that the content your web visitors are looking for is in their line of sight? Start by stepping into your customer’s shoes. When visiting a ...

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Connecting with the now consumer

Justin DiVilio

A few weeks ago a video called "Toyota – Future Retail Environment" made its way to my inbox with the subject, “Good Watch.” My curiosity was piqued, so I hit play. The “Now Consumer” was the main focus of this short video, and while it may have been made for the car industry, it absolutely spoke to me, the marine ...

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