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July 2017

40 Under 40

40 leaders from the boating industry’s next generation While finding employees interested in the marine industry can be a challenge, this year’s 40 Under 40 shows there is reason to be optimistic. These individuals touch all aspects of the industry, from associations to manufacturing to dealers to marinas and more. But they all have one thing in common – they stand ...

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At the Helm: Future focused

9It seems we spend a lot of time in this industry worrying about young people – and with good reason.  Gen Xers and Millennials aren’t buying boats at rates comparable to the Baby Boomers or the Silent and World War II generations that came before them. They also aren’t choosing to work in the industry – leading to the workforce ...

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Super simple Facebook strategy

How’s your season going so far this year? I hope you’ve been delivering a ton of boats and have dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times to keep on top of your marketing. And if you don’t have a dedicated ...

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Top 100 dealers retain employees through retirement savings

When it comes to finding and keeping good employees, Top 100 dealers are the businesses that just get it. They are willing to make investments that keep their employees happy, show they value their teams and provide the means for those individuals to have a life outside their job. Providing a retirement savings plan is a key component to achieving ...

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9 tips for getting started in live streaming and stories

One of the major shifts in social media trends in the past few years is the proliferation of live streaming video and story platforms, which both have a high level of organic consumer engagement. Started on Periscope and Snapchat, respectively, these social media tools are now on Instagram and Facebook and available to a wider audience.  Trying any new social ...

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Live streaming and story platforms lead social media trends

Social media moves fast. Once you think you’ve got it mastered, there’s a new trend or platform to learn. And your customers are moving right along with it – they want information in the palm of their hand, right in the moment, and what they consider “engaging content” is constantly changing.  One of the major shifts in social media trends ...

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