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Skyrocket your boat show ROI

If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m talking about setting goals and developing a plan to achieve them at the show. There are three main goals of any boat show for successful boat dealers: 1. Sell as many boats as ...

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2017 Outlook: Steady as she goes

They say slow and steady wins the race. If this is true, the boating industry is poised for major wins. The general tone about 2016 and going into 2017 is one of optimism and expectations for slow, steady growth to continue. According to data from Statistical Surveys, Inc. through September 2016, year-over-year sales hovered around 5 to 6 percent growth. At ...

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Full speed ahead

Continued strong sales growth fueled by innovative designs and unmatched versatility suggest a sunny future for the pontoon segment While the recreational boating industry in North America has seen more than its share of highs and lows over the years, one constant has been the continued growth of the pontoon boat category. From humble beginnings where they were derided as ...

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Economic Snapshot: Despite December decrease, existing home sales have best year since 2006

Photo credit to Dan Moyle

Existing home sales decreased in December and year over year, yet the National Association of Realtors are still very pleased with 2016’s overall results. Existing home sales Existing home sales finished 2016 at 5.45 million sales, a 2.8 percent decrease from an upwardly revised 5.65 million in November. Sales are 0.7 percent higher than the previous year. NAR is still ...

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Opportunities for U.S. suppliers in the Netherlands marine industry

The Netherlands ranks as one of the world’s leading markets for sailboats, motorboats, and yachts with its strategic location in Europe, main ports, and excellent logistics. According to the U.S. Census Bureau, in 2016, the Dutch pleasure boat market was estimated to reach $3.3 billion; thus offering excellent opportunities for U.S. suppliers of marine technologies. Philip Hammerstein, Commercial Specialist, U.S. ...

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Weekly 5: Outboard shipments up 6.5% in 2016

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. Outboard shipments up 6.5% in 2016 U.S. outboard engine wholesale shipments were up 6.5 percent last year for NMMA’s control group of manufacturers, which represent 95 percent of ...

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Craigslist data may surprise boat dealers

On December 1, 2016, Craigslist, the 16th most popular website in the United States, changed how the boating industry listed ads by enacting a $5 charge/ad. Now, dealers have to allocate a budget and determine if there is an ROI for Craigslist. Prior to the market being paid, dealers could list as many ads as they wanted for free. A ...

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Report: Boat sales up in 2016, but growth slows

Boat sales continued to be up year-over-year in December, but the rate of growth slowed, according to the latest Info-Link Bellwether report. According to Info-Link, the Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market ...

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Hagadone Marine Group begins construction on mega marine center

Last month, Hagadone Marine Group in Coeur d'Alene, Idaho, began construction on its new mega marine center. The construction includes three new buildings and the creation of over 32,000 square feet of service center space, investing major capital in enhancements. Two of the three buildings will be 16,000 square feet and will house fiberglass repair, rigging, detail and the parts department, ...

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Aging, recycling hulls a looming crisis

Millions of boats built during the glory days of the 1970s and 80s are now coming to the end of their life. We can’t just shove them all into landfill. So what happens with all these old hulls? If there’s one thing we’re good at, it’s building boats. According to the National Marine Manufacturer’s Association, there are more than 12 ...

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