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Boating businesses give Trump administration positive grade

Water access, ethanol, tax policy are top concerns By Tim Hennagir Trump administration policies implemented in the president’s first year in office are having a positive effect, according to a majority of those surveyed by Boating Industry. However, when asked about the scope of overall government regulation and its ongoing impact upon marine businesses, many respondents provided strong responses when ...

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5 things you need to know about geo-targeting for your boat business

You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you five things you need to know about geo-targeting but didn’t know who to ask. We’ll start with the basics and ...

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Successful exhibitor sales top report from Miami 

Economic impact of show, industry take center stage The 2018 Progressive Insurance Miami International Boat Show had a successful five-day run under favorable skies, with 1,100 exhibitors and 1,400 boats on display on land and in-water.  Show attendance rose 3 percent in 2018 to 97,391, the National Marine Manufacturers Association reported. New to 2018, Strictly Sail Miami joined power in ...

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Why dealers apply for the Top 100

If you’re a regular reader of Boating Industry, you’ve read probably dozens of columns, blogs, articles and emails urging you to apply for the Top 100. So instead of my telling you how your company can benefit from the Top 100, I thought I’d share the thoughts of some of the companies that have made the list. From Nautical Ventures ...

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At the helm: Best E15 offense is a good defense

“The best defense is a good offense” is an adage that has been applied to many fields of endeavor.  Generally, the idea is that proactivity instead of a passive attitude will preoccupy the opposition and ultimately hinder its ability to mount an opposing counterattack. Some martial arts emphasize attack over defense. Wing Chun, for example, is a style of kung ...

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STEP Ahead Awards honor marine industry women

Three women in the marine industry were recently honored with STEP Ahead Awards. The STEP (Science, Technology, Engineering and Production) Ahead initiative began in 2012 to celebrate women in the manufacturing industry who are making a difference through advocacy, mentorship, engagement, promotion, and leadership. The STEP Ahead Awards highlight the achievements of real women in manufacturing on a national stage. ...

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Minnesota labor officials, dealer celebrate apprenticeship

Representatives from Apprenticeship Minnesota at the Minnesota Department of Labor and Industry recently helped a suburban Twin Cities dealer design a new outboard motor technician program that will train six new engine apprentices. The new program for outboard technicians at Bloomington-based Dan’s Southside Marine was announced March 23 prior to the start of the Progressive Insurance Northwest Sportshow, at the ...

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Powerboat sales increase almost 4 percent in February

Boat sales grew by almost 4 percent in February, according to the most recent Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the U.S. boat market (varies by market segment and time of year). ...

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Revived Barron Boats announces mid-May product launches

Sometimes when one door closes, another one opens. And so it is with Jerry Barron, son of now deceased southern California boat building icon, Nick Barron of Hallett Boats. After more than four decades in the boating industry, Jerry Barron has taken the leap into boat manufacturing for himself under the banner, Barron Boats. “I’ve spent the entirety of my ...

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Digital remains preferred marketing platform

Fifth annual survey explores tactics for 2018 Digital marketing continues the preferred platform for most companies in the boating industry. For the fifth year in a row, we surveyed the readers of our print and digital products about how they market their businesses. We surveyed dealers, service providers, manufacturers, and others in January about how they marketed in 2017 and ...

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