Home » Features (page 3)

Features

2017 Boating Industry Bold Moves

On the previous pages, we profiled our four 2017 Movers & Shakers, but several other industry leaders are also working to grow the boating industry. The six leaders on the following pages are making bold moves to advance boating by growing its customer base, improving technology, bringing industry stakeholders together and raising the bar of professionalism for the entire industry.  ...

Read More »

Practical and profitable 2018 marketing plans

One of the most profitable planning projects you can invest in is to create a yearly marketing plan. I’m not talking about a business school type plan that sits on the shelf and will make an MBA professor giddy, but rather a marketing plan that will be followed throughout the season and lead to larger more predictable profits. To help ...

Read More »

As the tow boat category surges, so too has the market for aftermarket wake towers and accessories

With year after year of double-digit growth, the strength of the tow boat category is beyond dispute. But with the price of tow boats now averaging close to $100,000, many boaters prefer to pimp their existing ride rather than replace it altogether. That’s especially true for families on tight budgets, or those who aren’t convinced that their kids’ interest in ...

Read More »

At the Helm: Charting the next course

A visit to Boating Industry’s archives recently reminded me of the significance of a recent deep-sea discovery, and its importance to a newly minted trade press editor who has a love of naval history. In mid-August, a team led by Paul G. Allen, the billionaire co-founder of Microsoft, announced that it had found unmistakable wreckage of the USS Indianapolis 18,000 ...

Read More »

Off Shore Marine: Events bring customers from afar

Off Shore Marine is on a growth trajectory. In both 2015 and 2016, the dealership reported impressive double-digit revenue growth, and it’s on pace to do the same this year.  With limited boating areas near its sole location in Branchville, N.J., Off Shore Marine has buckled down and worked hard to market to customers as far as 120 miles away. ...

Read More »

Florida boat dealers, marinas provide Hurricane Irma updates

Damage reports from Florida boat dealers and marinas hammered by Hurricane Irma cover a wide range of business and operational disruptions. MarineMax, Inc. provided a preliminary Hurricane Irma update earlier this week. In a news release, the company reported its team members and families are safe. MarineMax is continuing to assess hurricane damage and the impact on two of the ...

Read More »

Boatsetter positioned for future growth with recent consolidation

The boat sharing marketplace has experienced consolidation over the past two years. In 2015, Boatsetter and Cruzin announced they were merging companies, under the Boatsetter name with Cruzin’s look and feel. And last month, Boatsetter acquired Boatbound. With the newest acquisition, Boatsetter will be doubling its inventory and entering new markets. “Our mission is to make boating available to anyone, ...

Read More »

Boat, marine industry unites in spearheading Hurricane Harvey support effort

Boatbuilders, engine manufacturers, marinas and dealers were united in rescue and support efforts the week following Hurricane Harvey. In a four-day period, many areas received more than 40 inches of rain as a historic storm system meandered over eastern Texas and adjacent waters, causing catastrophic flooding. The industry’s response to the first major hurricane to make landfall in the United ...

Read More »