How to add an extra $50,000 to your bottom line this offseason (Part 3)


Matt Sellhorst
November 2, 2015

Welcome back to part three of How to Add an Extra $50K this Off Season. We started with doing your math to see what your opportunity for this off-season. If you haven’t done your math yet, check out Part 1. Then, we covered the issue of unnecessary discounting and started digging into the Lost Sales.... Read more »

Economic Snapshot: Consumer confidence declines after September increase


By Brianna Liestman
October 29, 2015

After a moderate increase in September, consumer confidence declined in October. Consumer confidence has been bouncing back and forth for most of the year, but it remains higher than October 2014 when it was 94.5, the highest level the index had seen since 2007 at the time. Consumer confidence Consumer... Read more »

Full speed ahead for Miami show: A Q&A with Thom Dammrich

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Jonathan Sweet
October 28, 2015

One of the biggest changes in the Miami International Boat Show’s 75-year history takes place this year, as the show moves from Miami Beach to the Miami Marine Stadium Park & Basin on Virginia Key. The move has been the subject of plenty of discussion and controversy, with the village of Key Biscayne... Read more »

How to add an extra $50,000 to your bottom line this offseason (Part 2)


Matt Sellhorst
October 26, 2015

Welcome back to part two of How to add an extra $50,000 to your bottom line this offseason. Last week in part one, we did some math of how easy it is to lose $50,000 or more each year and what making the changes can mean for your boat business. Now, even if your math is just half of my example, that’s... Read more »

Economic Snapshot: Builder confidence at highest level since 2005


By Brianna Liestman
October 22, 2015

Builder confidence rose this month, returning to levels seen at the end of 2005 near the completion of the housing boom. Builder confidence The Housing Market Index rose three points to 64 in October, the highest the index has seen in nearly a decade. The index has held in the 60s since June 2015. “With... Read more »

Q&A with Mike Abrashoff, MDCE Closing Keynote speaker

mike abrashoff

Jonathan Sweet
October 21, 2015

This year's Marine Dealer Conference & Expo will once again feature a Closing Keynote to close out the conference. In "Get Your Ship Together," Mike Abrashoff will share the leadership lessons he learned after taking command of the USS Benfold. When he took charge, morale was low and the performance... Read more »

How to add an extra $50,000 to your bottom line this offseason


Matt Sellhorst
October 19, 2015

What are your plans for this offseason? Will you be focused on a few strategic initiatives? Tinkering here and there with little things that got away from you this busy season? Or maybe resting from an outstanding selling season? (Many of my coaching clients have reported enormous years) Well, if you... Read more »

Q&A with MDCE opening keynote speaker Steve McClatchy

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By Brianna Liestman
October 15, 2015

Steve McClatchy is a keynote speaker, workshop leader and author of the New York Times Bestseller Decide: Work Smarter, Reduce Your Stress & Lead by Example. His firm focuses on helping companies and individuals improve performance and achieve outstanding results in a multitude of areas. Steve has... Read more »

Economic Snapshot: Small business optimism remains below 42-year average

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By Brianna Liestman
October 15, 2015

Small business optimism is continuing to increase month-to-month, albeit still below the 42-year average for the index. Small business optimism The NFIB Small Business Optimism Index increased 0.2 points in September to 96.1, following a gain of 0.5 points in August. The index remains below the 42-year... Read more »

The myth of branding


Matt Sellhorst
October 12, 2015

Ask almost any manufacturer’s marketing department or dealership owner about the goal for their marketing, you’ll get one of a few answers. “We are getting our name out there.”  “We are building our brand.” What do you think? Should those be the goals of your marketing and the marketing/advertising... Read more »

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