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From the Archives: 18 solutions to boost sales

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For most dealers, the market continues to be strong, but that doesn't mean it can't get better. After all, who can't use more sales? This article, originally published in 2014, offers 18 dealer-proven ways to boost sales. We gathered information from dealers across North America about how they’re increasing sales of boats, engines and more. We’ve organized the tips by ...

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Economic Snapshot: Consumer confidence up after two-month decline

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Consumer confidence, which has decreased in May for the second consecutive month, jumped from 92.4 to 98.0 in June. The Present Situation Index increased from 113.2 to 118.3 and the Expectations Index rose from 78.5 to 84.5 in June. Consumers who stated business conditions are “good” increased slightly from 26.1 to 26.9 percent and those saying business conditions are “bad” decreased ...

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Evinrude rolls out new engines, technology

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Evinrude unveiled an expansion of its G2 line, as well as a new virtual dashboard at its Evinrude Club event this past weekend. The next generation of Evinrude E-TEC G2 includes the E-TEC G2 150, 150 H.O., 175 and 200. This follows the introduction of 200 to 300-hp versions in 2014. According to the company, the new Evinrude E-TEC G2 ...

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YachtWorld study shows impact of boat shows on web traffic

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While it varies from show to show, web searches around boats increases greatly in markets holding boat shows, according to a new study from YachtWorld. YachtWorld studied traffic to its sites, as well as general Google searches, around eight major boat shows to see how unique visitor traffic increased or decreased: Boot Dusseldorf, January 23-31, 2015 Cannes, September 8-13, 2015 ...

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Weekly 5: Powerboat shipments up in April

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The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every week on BoatingIndustry.com. 1. NMMA: Powerboat shipments up in April Wholesale shipments of traditional powerboats for NMMA’s control group of manufacturers (representing 69 percent of the market) were up 2.8 percent through ...

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All boat categories up in May Info-Link sales report

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Powerboat sales were up across all categories for the 12 months ending in May, according to the latest Info-Link Bellwether report. The Bellwether report tracks sales of powerboats across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states representing roughly half of the US boat market (varies by market segment ...

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Yamaha demos latest products at Baltimore event

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BALTIMORE - Yamaha Marine Group showed off some of its latest innovations at a media event in Baltimore's Inner Harbor Wednesday. While Yamaha didn't announce any new products at the event, the company had several products available for testing, including its recent introductions of the Talon Pontoon SDS Propeller and the 5.3-liter F350C outboard. Talon Pontoon SDS Propeller Introduced just ...

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