Features
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Welcome To Your New Front Door
Remember all that talk about what will happen when technology catches up with the marine industry? Back in 2000, the…
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Guardians of the status quo
A favorite quote of mine is, “one should never attempt to start a revolution with people who are content with…
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Real-time dealers
I remember when I worked for BoatU.S. back in the early 90’s, I was hocking this new tool to boaters…
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Texting, the new way we communicate
Despite business technologies’ perpetual growth, “sales is sales,” as the old saying goes. Despite us being able to instantly and…
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More online tips and strategies
While not as a widespread as some of the practices discussed in our main story, here are some of the…
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Online Best Practices
There are still those stubborn few that refuse to get online, insisting that doing business the way they’ve always done…
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The increasing importance of optimization
At a time of tight resources and lean staffs, you want to be able to reach and attract prospective buyers…
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Industry shows adapt as marketplace changes
As positive economic news shows itself in occasional flashes, several major industry shows are acknowledging that there is heavy lifting…
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Warm up your winter sales
In all but the most temperate climates in the country, there will always be an “off-season” that boat retailers will…
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Fitting social media into your marketing puzzle
Your business’s marketing strategy is a lot like a small jigsaw puzzle with large pieces. Each piece of the puzzle…
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