Features
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The Zero Moment of Truth
(Note: This article is a sidebar within the article, The new customer.) What is the Zero Moment of Truth? The…
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2012 Best in Class: Best boat show strategy
Sail & Ski Center Austin, Texas Rod Malone, president of the Sail & Ski Center, stresses to his team that…
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2012 Best in Class: Best marketing
BMC Boats Longwood, Fla. BMC Boats’ mission is to have its brand be instantly recognizable like marketing giants Coca Cola…
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2012 Best in Class: Best events
Parks Marina Okoboji, Iowa Most dealers, especially those in the Top 100, have events to bring potential customers to the…
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2012 Best in Class: Best industry advocate
Buckeye Marine Bobcaygeon, Ontario During difficult times, it’s easy to justify pulling back support for outside groups, reasoning that anything…
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2012 Best in Class: Most innovative
Wakeside Marine Elkhart, Ind. Defining what makes a business innovative can be difficult, but luckily, by demonstrating the necessary cutting-edge…
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2012 Best in Class: Best service department
Gordy’s Lakefront Marine Fontana, Wis. Boat sales can be fickle, and for this reason many have increased focus on their…
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2012 Best in Class: Best place to work
Port Harbor Marine South Portland, Maine When a company spends a good portion of its Top 100 application talking about…
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2012 Best in Class: Best website
Action Water Sports Hudsonville, Mich. With most consumers turning to the Web before they ever visit a business’s physical location,…
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